Title: We Explain Exactly Why Everyone’s So Crazy for Lululemon Pants (Yeah, Those Ones That Make Your Butt Look Amazing)
Just Who Are These Guys, Anyway?
Although they only started in Vancouver in 1998, Lululemon (officially known as lululemon athletica) is quite possibly the fastest-growing fitness appparel company on the globe. Why’s that? Read on—we’ll explain it all for you.
Lulumon has been absolutely exploding on the fitness scene as of late, and every few months it seems they’re opening another fantastically successful store in a new city.
So what is it about these clothes? Why are huge celebrities like Megan Fox wearing them around, and why do people talk about them with such reverence? The only other company that gets anywhere near this kind of slavish devotion is Apple, and they make expensive computers and are meticulous and crazy about design. So what’s the deal?
Why You’ll Never Meet a Quiet Lululemon Fan
Obviously a lot of it is good marketing—but what kind of marketing, exactly? What is it that lululemon has done to get people so excited about their products, and is it worth all the hype?
First of all, the clothes are excellently made. They’re well-designed, fit beautifully, and are truly comfortable to work out in. The company also made amazing inroads with just about every major yoga instructor around, getting exclusive sponsorship deals and creating an entire culture around the brand in just a few short years. They are devoted to their product like nothing else.
If someone starts telling you about lululemon, chances are they’re going to be ravingly enthusiastic about it—and that’s probably because another happy customer had done the same to him or her before.
I remember the first time I heard about lululemon, back in 2004: a friend of mine had just taken a trip to Vancouver, and came back talking about “these amazing yoga pants that everyone wears there.”
I didn’t really know what she was talking about, but she did pick up a pair while there, and before long they became an absolute staple of her wardrobe—she literally wore them more often than not. And what was her reasoning? Comfortable fit? Great for yoga? True, but beside the point. “Well, they make your butt look amazing” was more how it went. And what could I say? She had a point.
Real Customers Explain Why They’re So Good
I wanted to see if I could find some other testimonials about lululemon pants (or any of their other pieces of clothing, since they sell a ton of shirts, pants, running shorts, and hoodies too). I didn’t go to Amazon or the website itself. I wanted unbiased info, so I went scouring the fitness forums, trying to find people asking legitimate questions about clothes to work out in, and seeing how many people would unabashedly reccommend lululemon.
I have to say—I was rather surprised with the results. Take a look at some of these quotations:
“My favorite running pants of all time are from Lululemon [...] they are stretchy without being compression-y, super lightweight and sleek and smooth and wicky, and have stood up to hundreds of miles of [running] with hardly any wear.”
“The photos don’t do them justice—their clothes are great [...] the fits are snug, comfy and flattering, the snugness sucks in any flab and makes everyone’s bum look 80% better than it did before [...] I have a tight zippy top and some yoga pants from them, which I’ve worn constantly for 3 years, and they still look great.”
“Lululemon is the brand you need for workout clothing.”
“A bit more expensive but completely worth it. These sweatshirts will change your life.”
“Best yoga clothes are from lululemon. So great I used to smuggle them down from Canada.”
These are all from AskMetafilter, and you can see them by following these four links:
http://ask.metafilter.com/57165/Alternatives-to-blue-jeans
http://ask.metafilter.com/60619/Thick-wellmade-sweatshirts
http://ask.metafilter.com/64419/Please-motivate-me-to-take-up-Vinyasa-Yoga
http://ask.metafilter.com/126089/The-best-running-shorts-for-my-beefy-wheels
But don’t listen to just anyone online – you’ve probably seen our own Zuzana wearing lululemon gear in some of our videos. Why does she love lululemon so much, anyway? It’s simple “lululemon understands what women need from exercise clothes – the cut is always flattering. The pants and tops enhance curves and makes your whole figure look incredible.”
Why These Pants are Great For Your Body
I was going to describe just what they can do for your body here, but I’m pretty sure these testimonials (all from real, unbiased, metafilter users—the best question/answer community on the entire internet) say it all.
We here at BodyRock.Tv want you to exercise for many reasons: it’s great for your health and your mind, and becoming active has all sorts of side benefits too. But we all know exercise also helps you look great, which everyone loves.
So when a clothing brand comes along that manages to pull, tuck, and emphasize all the right places, giving you the butt that you’d only otherwise get after about 50,000 squats, we say bring it on. Looking that good in those pants will only encourage you to exercise more, and to get yourself looking that good in no matter what you wear. And that’s always a good thing.
Best,
Frederick
I pass Lululemon store in Pasadena, CA almost on daily basis. I’ve been inside only couple of times (bought a yoga mat strap there) but when I saw the price of their pants, I never even bothered to try them on. I’ll go back though since you’re praising them so highly and reconsider. I’ve had a good experience with expensive sports wear because it usually lasts long, the color doesn’t fade and the stitching doesn’t come apart. Our Pasadena Lululemon also hosts free yoga classes and other community events. I’m sure it’s like that in all of their stores. Time to hit the store instead of just writing about it ;-) !
[...] Frederick wrote an interesting post today onCrazy for Lululemon Pants (Yeah, Those Ones That Make Your Butt <b>…</b>Here’s a quick excerpt [...]
AMEN to that!! I am a crazed Lululemon….addict, seems to be the best word. Worth every single penny! I’ve searched high and low for comfortable yet flattering workout clothes (also great for just wearing out & about). Nothing even comes close to this brand. My anniversary recently came around and my husband offered to buy me jewelry. I made the suggestion that perhaps I could just go crazy at Lululemon. I know, it’s sick.
I ADORE ZUZANA & THIS SITE!
;-D,
Natasha
[...] here: Crazy for Lululemon Pants (Yeah, Those Ones That Make Your Butt … [...]
Shame they only make them in small sizes!
Sharon, lululemon makes some of their clothes up to size 14 (which would prob fit a 16 pretty easily). I think you have to go into a store for that though, I dont know if they have those sizes online.
I had heard all the fuzz about Lululemon but even having a store 3 blocks away from my place, I had never bother to stop by. So, I FINALLY decided to make my way to the store today and try some pants on. Oh boy, were all of you Lululemon fans right! The feeling is incredible, the look, the quality of the material, everything about this brand is so wonderful! I’ve been a victim of the expensive, well-known brands all this time -now I feel victimized :)- because, although they are pretty much the same price as Lulu, they don’t even come close. I had to buy myself some of their crops and tops. I figured, since I love working out, this would be one of the best investments of the year. I have not yet worked out with them on, but I’m sure they won’t disappoint me. Thanks for spreading the word and introducing me to this wonder ;-)
[...] all of my videos. If you are new to Lululemon you can learn more about them in our article “Crazy for Lululemon“, or you can visit their site which now has an online [...]
Hello Zuzana,
I wonder what is the exact name of these pants because I couldn’t find it that type on Lululemon website.
Thanks.
[...] all of my videos. If you are new to Lululemon you can learn more about them in our article “Crazy for Lululemon“, or you can visit their site which now has an online [...]
[...] Crazy for Lululemon Pants (Yeah, Those Ones That Make Your Butt … [...]
Hi there!
I live in Cape Town, South Africa. Can I find Lululemon in SA or is it only in Canada?
Thanks :)
Hi Laura,
check out lululemon.com, they have a store locator.
hello zuzana!
i want to buy resistance training equipments…i ;m aware of resistance cables & bands??
which one should i prefer??
dos international brands like NIKE, REEBOK have such??
what make of cables you are using in one of your ‘Biceps Training’ video posted on youtube??
Sadly this brand actually used to be BETTER!! It was bought out (the creators now have a new line which isn’t as popular, but of the original lululemon quality) The hugest difference between the products is the pilling. The old pants used to NEVER show any wear or pilling even after years and years. Now the pants have changed the composition in the material a litttle bit cheaper. They are still great don’t get me wrong, but they pill and stuff. Again, they are my favourite workout pants, but sadly they actually used to be slightly better… wish they didn’t cheap out!
Hi,
Just wanted to say that with the way you look (lovely) and the way you exercise (hard), I think you could sell high-end sportswear. As soon as I saw your videos I decided that I wanted to buy whatever it is you’re wearing for my girlfriend.
So you should get a sponsorship contract or a reseller deal or something, or highlight other designers and do a deal with them. I especially admire you because you *actually work out*, rather than just looking pretty – and I think sportswear designers would be into this too.
Just a suggestion,
- Dan