BodyRock.TV

Title: We Explain Exactly Why Everyone’s So Crazy for Lululemon Pants (Yeah, Those Ones That Make Your Butt Look Amazing)

Just Who Are These Guys, Anyway?

Although they only started in Vancouver in 1998, Lululemon (officially known as lululemon athletica) is quite possibly the fastest-growing fitness appparel company on the globe. Why’s that? Read on—we’ll explain it all for you.

Lulumon has been absolutely exploding on the fitness scene as of late, and every few months it seems they’re opening another fantastically successful store in a new city. 

So what is it about these clothes? Why are huge celebrities like Megan Fox wearing them around, and why do people talk about them with such reverence? The only other company that gets anywhere near this kind of slavish devotion is Apple, and they make expensive computers and are meticulous and crazy about design. So what’s the deal?

Why You’ll Never Meet a Quiet Lululemon Fan

Obviously a lot of it is good marketing—but what kind of marketing, exactly? What is it that lululemon has done to get people so excited about their products, and is it worth all the hype?

First of all, the clothes are excellently made. They’re well-designed, fit beautifully, and are truly comfortable to work out in. The company also made amazing inroads with just about every major yoga instructor around, getting exclusive sponsorship deals and creating an entire culture around the brand in just a few short years. They are devoted to their product like nothing else.

If someone starts telling you about lululemon, chances are they’re going to be ravingly enthusiastic about it—and that’s probably because another happy customer had done the same to him or her before. 

I remember the first time I heard about lululemon, back in 2004: a friend of mine had just taken a trip to Vancouver, and came back talking about “these amazing yoga pants that everyone wears there.” 

I didn’t really know what she was talking about, but she did pick up a pair  while there, and before long they became an absolute staple of her wardrobe—she literally wore them more often than not. And what was her reasoning? Comfortable fit? Great for yoga? True, but beside the point. “Well, they make your butt look amazing” was more how it went. And what could I say? She had a point.

Real Customers Explain Why They’re So Good

I wanted to see if I could find some other testimonials about lululemon pants (or any of their other pieces of clothing, since they sell a ton of shirts, pants, running shorts, and hoodies too). I didn’t go to Amazon or the website itself. I wanted unbiased info, so I went scouring the fitness forums, trying to find people asking legitimate questions about clothes to work out in, and seeing how many people would unabashedly reccommend lululemon.

I have to say—I was rather surprised with the results. Take a look at some of these quotations:

“My favorite running pants of all time are from Lululemon [...] they are stretchy without being compression-y, super lightweight and sleek and smooth and wicky, and have stood up to hundreds of miles of [running] with hardly any wear.”

“The photos don’t do them justice—their clothes are great [...] the fits are snug, comfy and flattering, the snugness sucks in any flab and makes everyone’s bum look 80% better than it did before [...] I have a tight zippy top and some yoga pants from them, which I’ve worn constantly for 3 years, and they still look great.”

“Lululemon is the brand you need for workout clothing.”

“A bit more expensive but completely worth it. These sweatshirts will change your life.”

“Best yoga clothes are from lululemon. So great I used to smuggle them down from Canada.”

These are all from AskMetafilter, and you can see them by following these four links:

http://ask.metafilter.com/57165/Alternatives-to-blue-jeans

http://ask.metafilter.com/60619/Thick-wellmade-sweatshirts

http://ask.metafilter.com/64419/Please-motivate-me-to-take-up-Vinyasa-Yoga

http://ask.metafilter.com/126089/The-best-running-shorts-for-my-beefy-wheels

But don’t listen to just anyone online – you’ve probably seen our own Zuzana wearing lululemon gear in some of our videos. Why does she love lululemon so much, anyway? It’s simple “lululemon understands what women need from exercise clothes – the cut is always flattering. The pants and tops enhance curves and makes your whole figure look incredible.”

Why These Pants are Great For Your Body

I was going to describe just what they can do for your body here, but I’m pretty sure these testimonials (all from real, unbiased,  metafilter users—the best question/answer community on the entire internet) say it all.

We here at BodyRock.Tv want you to exercise for many reasons: it’s great for your health and your mind, and becoming active has all sorts of side benefits too. But we all know exercise also helps you look great, which everyone loves.

So when a clothing brand comes along that manages to pull, tuck, and emphasize all the right places, giving you the butt that you’d only otherwise get after about 50,000 squats, we say bring it on. Looking that good in those pants will only encourage you to exercise more, and to get yourself looking that good in no matter what you wear. And that’s always a good thing.

Best,

Frederick