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Is There Really a Fast Food Diet?
No.
Simple as that, really — there is not.
At the end of our article on Domino’s Pizza, we asked you to talk about some of the things you hate when it comes to food marketing, and one thing that got mentioned a whole lot was this new campaign from Taco Bell — the drive-through diet.
Yes, the Drive-Through Diet.
We wanted to point out one of the main, crazy marketing ideas that they’re using with this campaign — the idea that there is anything diet-related about eating fast food (to be fair, Taco Ball insists that the word ‘diet’ is being used in the general sense, as in what you eat every day, but we all know that’s not how the marketing intends it to be interpreted).
You already know where we stand on diets in general — the way they’re sold to us nowadays, a ‘diet’ just doesn’t really work — take a look at our article on ‘easing’ yourself into eating ‘real food’ on a regular basis for some of our reasons why.
What Are The Fundamentals of Fast Food?
But beyond that, it’s the notion of how fast food restaurants can offer any kind of ‘diet’ products and still make people want to come back for more. Remember, fast food is:
- Cheap
- Full of things that make you want to eat it again
- Fast
All these things are (mostly) incompatible with good eating, at least on the scale the fast food restaurants operate on.
First, It’s not very easy to make healthy food for an extremely cheap, centralized price. Second, it also takes a bit of work (more than the average fast food employee is ever paid to do) in order to make food enjoyable. Fast food replaces that with chemicals, salt, and fat. And finally, it’s fast as anything, meaning you barely notice yourself eating it, often not even at a table, until suddenly it’s all gone.
How Can These Be Made ‘Diet‘?
So how do the companies sell anything, using this model, that might be considered ‘healthy’ for you?
It’s easy — increase the sodium. Crank up the salt, to hide the fact that you removed all the carbs/fat/whatever, and trumpet the lack of fat. Don’t talk about the salt, though. Oh Lord, whatever you do, don’t mention the salt.
Here’s a choice quotation from Kirsten Bibbins-Domingo, who did some research on fast food companies’ more ‘healthy’ offerings:
“When we take these other things out of food we often add back salt, and the salt is so far in excess of what would be considered a healthy quantity that it definitely counteracts any healthy benefits.”
And from the same useful New York Times article, we’ve got a spokesman for Taco Bell, talking specifically about this drive-thru diet. What does he say? Well: he said “his company was hoping to reduce the sodium in its main ingredients without sacrificing taste.”
Notice the word choice there — was hoping. They’re still working on it. And they’ll be working on it for a while, because there’s just no feasible way for these guys to offer healthy, cheap, ultra-centralized food that doesn’t have some serious, serious caveat.
Should We Trust Fast Food Companies?
And finally, a good piece of advice from Elizabeth Somer, a dietitian quoted in the same article:
“The fast-food restaurants have not led the troops in healthy eating yet, so there’s no reason to believe they’re going to change their colors now.”
That’s a key point right there — why trust a business that made all its money selling fat, salty, unhealthy products in gargantuan proportions in the first place?
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