1200 Calories is not a Magic Number
1200 Calories
I don’t know why “1200″ managed to be the magic number of calories women should consume if they want to lose weight. I don’t even know how I know of this number. Only that I know it, and my friends know it, and my mom knows it. Somehow, somewhere along the road, I was taught that if I want to have a flat stomach and tight tushy, I need to limit my calories to 1200 a day and do cardio. I don’t know how it got in to all of our collective brains, but somehow it did (if any ladies remember how or when they first heard the 1200-calorie rule-of-thumb for losing weight, please let me know via comment box).
“Starvation mode”
means your body realizes it is not getting enough food – calories-, thinks that you are starving, and slows down your metabolism to a crawl to conserve energy. Because it thinks you are starving, when you do feed yourself, your body will try to store more of your calories as fat, because those are your long-term energy deposits. A long term calorie deficit can mess with your blood sugar levels, reduce bone mass, cause weakness, fatigue, cold intolerance, irregular menstrual periods, dizziness, constipation and swelling of the hands and feet (source). If a woman decides to get thin by maintaining a steep calorie deficit (1200 calories is very steep) and pairs it with long sessions of steady-state cardio, it results it thyroid issues. “Too little T3 (hypothyroidism), and the body accumulates body fat with ease, almost regardless of physical activity level. Women inadvertently put themselves into a hypothyroid condition when they perform so much steady-state cardio” (source). Women: If you are trying to go about your business during the day, on only 1200 calories, and perform cardio to burn those dreaded calories, you really are not going to succeed. You will most likely pass out. It is unfortunate, then, that there is one – and only one – message the majority of weight loss campaigns use to when targeting women:Calories, calories, calories.
More specifically, less calories. Calories are the enemy. You must either reduce your consumption of them, or obliterate them via exercise. Calories are the devil. Calories must be avoided at all costs. Calories must be burned away pronto, quick, before that one cookie turns into a lump of fat on your thighs. For example, this check out this Yoplait yogurt commercial (which was actually pulled off the air due to complaints that it promotes disordered eating): or this Trop50 commercial that I found not only to be a completely demeaning portrayal of women as complete airheads, but perpetuates the message that women should strive to look like they “had work done”: One of my main issues is how health & nutrition is marketed to women versus men. Do a quick Google search on women’s health magazines versus men’s health magazines and you’ll immediately see the difference in keywords. Women’s magazine covers frequently use terms like “drop X pounds fast!” and “calorie-torching workout!” and “low-calorie foods”. Men’s magazines use keywords like “build“, “power“, and “strength“. In my bit of searching, I never once found a men’s magazine that talked about burning or cutting calories, or losing pounds.

“Toned” is MUSCLE, goddammit, just call it by it’s effing name! Muscle.
When women want to get “toned” they are saying the female word for “muscle”. They often don’t know that “toned” actually means “muscle”, and they would never actually say “My health goal is to build muscle”. But what is a round, shapely butt made out of? Muscle. How does an abdomen stop being jiggly? Muscle. How do you get a back that doesn’t produce bra-bulge? Muscle. Women want a body that looks “toned”, unaware that this “toned” look is achieved by building muscle. I have never seen any weight loss campaign targeting women that informs their audience that muscle is more dense than fat.



great bods look great because they have muscle.
Adriana Lima, Victoria’s Secret Angel and one of the most successful supermodels in the world, works her perfect butt off by boxing. She’s not a twig, and I would bet good money that she could literally beat the crap out of you! See all that supa’ fine definition on her midsection? That’s muscle.


Breakfast: One serving of Special K cereal with 2/3 cup skim milk and fruit.
Lunch: Repeat breakfast meal or substitute a Special K Protein Meal bar.
Dinner: Eat your normal meal.
Snacks: Eat two snacks each day of Special K products (bars, cereal, snack bites) or fruits or vegetables.Absolutely nothing about quality of calories, only quantity. Nothing about proper nutrition, only less. Everything is about reducing. Reduce your calories by reducing the amount of food you eat. Even more infuriating is how women are advised to exercise by popular magazines. The image below is from Shape Magazine:


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