Your Cart is Empty

5 Plus-Size Models Who Want To Prove That Fashion Is For Everyone

April 28, 2015 2 min read

After the Ford agency shut down it's plus-size division in 2013, these 5 models formed ALDA ("wave" in Icelandic), a collective that promotes diversity in the industry. Co-founders Inga Eiriksdottir, Julie Henderson, Ashley Graham, Marquita Pring, and Danielle Redman say they're staying "ahead of the curve by embracing their curves." They hope, as said in Bust Magazine, that ALDA will be for women who do not think fashion is for them. And let's face it, that has been the majority of us, at least once. "I've been called a plus-size model for 15 years. I don't have any shame with it, I don't really care, if you want to call me 'plus,' that's fine, but at the end of the day, I know who I am. I am Ashley Graham, and I am a model — I am not just a plus-size model." "I never really understood that gap between being a curvier model and a straight-size model; it didn't really make any sense to me," Eiriksdottir says. "As a group, I thought we'd have more leveraging power ... to help push the limits in the fashion industry ... I think women want to see more women they can relate to; they don't want to see everything as photoshopped." The models don't want ALDA to pit different bodies against one another. They want it to embrace the change that is headed towards the industry and to create opportunities for ALL women through workshops, lectures, events and, well, modeling. Last year, these 5 founders approached IMG Models and signed with the agency. First thing the agency did was submit them alongside straight sized models for fashion week. Awesome, right? "Fashion dictates so many things in our lives, and little girls grow up thinking that this is what beauty is ... And what ALDA does is say, 'Listen, every woman is beautiful,'" Henderson says. We think it is a really great move to start something inclusive in the fashion industry. The industry has been one size and monochromatic for far too long. It is true, all women are beautiful! But, I can't help but wonder if this will have a impact on our motivation. This statement isn't meant to offend (I wear a 10, I'm not throwing rocks from my glass house), but will you be as motivated by bodies that don't fit the 'beauty standard' or 'ideal' body template we've been force fed for so long? Yes, we know the images we see are largely photoshopped and fake but they do spur us on now and again, they get us off the couch and to the gym and as a result, they can make us healthier. Are you inspired to get healthier (I know plus size doesn't necessarily mean unhealthiness) if you are looking at bodies that already look closer to the way you look now? I'm sure you have lots to say on this, tell us what you think?

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 482 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 44 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read 2 Comments

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping (whichever is faster) with our partners at UPS. Once your order has been processed successfully we try to have your shipment prepared within 4-6 business days, and it typically takes 2-4 days to get to you once it leaves our warehouse.

We currently DO NOT SHIP to locations outside of the US and Canada. We DO NOT ship to a P.O. Box number.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Sometimes delivery can be delayed by circumstances out of our control, like postal & custom delays, back-ordered products or incorrectly entered shipping addresses. If there is a delay at Customs, a representative of UPS may contact you to provide your identification in order to receive your package. Please do this ASAP: Customers will be responsible for any additional shipping fees for failure to provide the required information to release a shipment.

Make sure when checking out and paying for your order that all of your information entered is correct! If you notice a mistake in your address, please try to contact us before your order is processed for shipping to avoid any missed shipments or delays. As soon as we process your order for shipping, you will receive a shipping confirmation email that contains your UPS tracking number. You can head on over to the UPS Website to see where your products are. Note: tracking information may take 1-2 business days to be updated in the UPS system

If you are not home when your package is delivered, BodyRock is NOT responsible if it is stolen. Please contact us if this happens to you and we will provide you with all the information needed to take the next steps.
Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.