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The term "beach body" is everything from a popular hashtag, to a lifestyle. That being said, isn't everyone who has a body and goes to the beach "beach body ready" - not dependent on a certain physique? That why when dietary supplement maker Protein World plastered London's subways with "beach body" ads, it didn't exactly go off as well as they expected.
In fact, the outrage is so apparent that more than 45,000 people have signed a Change.org petition to remove the ads, which ask "Are You Beach Body Ready?" and feature a slim woman in a swimsuit next to their weight loss and meal replacement collection.
Charlotte Baring, the author of the petition, wrote: "Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product," People have decided to add their own message to the advertisements:
Protein World's CEO, Arjun Seth, told Channel 4 News that the ads are simply "aspirational," and he won't take them down unless the petition reaches 1 million signatures. He said the vandals are "terrorists, you can quote me on that."
The company elaborated in a statement:
"It is a shame that in 2015 there are still a minority who aren't focusing on celebrating those who aspire to be healthier, fitter and stronger. Renee, our stunning model, falls well within what the British Government deem to be a healthy weight, based on the BMI system. We now run Britain's largest protein facility, selling our products in over 50 countries to more than 300,000 customers. Most of them are women. How could we possibly be sexist? Getting "beach ready" is not a new concept. [...] We absolutely have no intention of removing the adverts because of a minority making a lot of noise."
Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.
We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.
We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)
For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.
We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.
BodyRock Equipment
We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.
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