Since these women took up the cause, #droptheplus has seen a great deal of activity on social media. Many women are voicing support, sharing their own photos, calling for an industry that embraces all sizes. Others, are expressing concern. They worry that removing a plus size label will create an erasure from our culture of true plus sized women. Others point to the fact that being offended by the label implies that one believes there is something wrong with being plus sized in the first place. What do you think? Body positive movement or further shaming of the plus sizes?
When the former host of Biggest Loser Australia, Ajay Rochester, expressed concern that the fashion industry's use of the label "plus size" was harmful and damaging to the minds of young girls, Stefania Ferrario added her voice to this argument in a big way. She posted a photo to Instagram taking the industry to task. The text of Ferrario's Instagram post reads: I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. [...] Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession! #droptheplus Rochester responded to this post with one of her own, taking the fight for a body positive message one step further.