0

Your Cart is Empty

Beach Body Ready? Banned!

July 02, 2015 1 min read

What is your reaction to this ad? For hundreds of people in the UK, it caused an uproar. The slender, bikini-clad girl posed the question to onlookers if they were "Beach Body Ready?". But the backlash was phenomenal, with citizens claiming that every body is ready for the beach. There were protests and online petitions among those outraged. The ad was created by Protein World, a supplement company which caters to every kind of customer. The company stood behind their billboards and refused to apologize to the public for the offence they caused. They implied that the ad was not depicting what they deemed every body should look like. The ads were recently displayed in the US in the bustling heart of Times Square, but angry American complainers are few and far between. The Advertising Standards Authority weighed in, saying that the ad did not appear to be offensive. They did not find the term "beach body" implying anything harmful, but rather an athletic and active condition. It was later ruled that the ad was unable to continue running, but only because it's weight loss claims were bogus, not due to the issue of body-shaming. While the head of Protein World's marketing department received numerous threats from angry onlookers, they have stood by the ad as being a great success to them. What are your thoughts? Is the ad promoting body shaming? Why do you think the ad received more hate in the UK then in the US? Share your thoughts and opinions!          

Leave a comment


Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery
Fast, 2 Day Shipping.
We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA via 2 day expedited shipping with our partners at FEDEX. Once your order is received and processed, it’s just 2 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

 

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.

Clothing

All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.