0

Your Cart is Empty

The Bikini Bridge is the New Thigh Gap

February 03, 2014 1 min read

Just when you breathe a sigh of relief when the thigh gap craze has settled down and people get back to their normal lives and happy with their own bodies...you get sucker punched back into reality.  Reality in the form of the Bikini Bridge.  This confused me.  Ok...thigh gap is...not rational...but at least the name gives a hint to whatever irrational standard you’re setting for women.  But the ‘bikini bridge?’  WTF? bikini9f-5-web Turns out its the gap thats made (when you lay down) between your stomach and your shorts of bikini or whatever thats made by your jutting out hip bones.  Right...ok...This is why I hate the internet some days.  Who even thought up the ‘bikini bridge?’  Why is it even a thing now?  It all thanks to those ‘thinspo’ fads that prey on our own very personal and vulnerable body image issues.  Unfortunately its become the latest craze. It’s been rumored that the trend began as a hoax by the image-sharing site, 4Chan.  Only now its not a hoax anymore.  It’s been taken on as the newest standard in a long line of what makes up the ‘perfect’ female body. images Social media, while not singularly responsible, has lead to the rise of these objectifying standards for women and put them in front of their eyes 24/7.  There are serious consequences for young girls and women who believe that their worth is tied to how skinny their bodies are and who forgo food in order to achieve that unattainable level of perfection.

Leave a comment


Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Fast, Express Shipping.

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. While health and wellness companies are essential services, there is simply an enormous demand on postal and delivery services as individuals and hospitals need more supplies than ever before. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-5 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. You will receive the tools you need to stay safe and strong at home through this difficult time. Thanks for your support and understanding.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.

Clothing

All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.