Your Cart is Empty

Body Confidence: One Model's Secret for Feeling Your Best

August 11, 2015 1 min read

Over the years in the fashion industry, people have fought to change the way we see beauty. Flipping through magazines or attending a fashion show once served as a means to showcase one body type: tall and thin. But with that came celebrities caught up in the rail skinny fad, which then left the rest of society staring at themselves wondering if they were doing something wrong. But today, we have made waves in changing the way we perceive what is beautiful. We are in a constant effort to prove that you are exactly as you should be: in your imperfectly perfect natural state. [bctt tweet="Body Confidence: One Model's Secret for Feeling Your Best"] Plus-size model Denise Bidot is no exception in this motivational movement. This summer, her ad campaign for swimwear e-commerce site Swimsuits for All, called #NotSorry, went viral. The campaign, which shows an unretouched Bidot, seeks to prove that women shouldn't apologize for who they are; they ought to feel sexy in their own skin, no matter if a roll is showing, or cellulite is visible. Bidot once had trouble getting work as a size 14 model, but after answering a Craigslist ad in search for women who love their bodies, her career took off. She has now modeled for big time brands including Forever 21, Levi's, and Nordstrom. She was also the first plus-size model to walk two runways for straight-size brands during New York Fashion Week. How do you feel about both Bidot's and others' work to promote beauty in all its forms? Source: NY Mag  

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More

Become a Bodyrocker

Shipping & Delivery
Fast, 2 Day Shipping.
We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA via 2 day expedited shipping with our partners at FEDEX. Once your order is received and processed, it’s just 2 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.


We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.