Your Cart is Empty

Body Positive Lingerie Proves There Is More Than One Way To Define Sexy

June 22, 2015 2 min read

The body positive message is gaining momentum and you can find it around nearly every corner. It is even making a splash in some unexpected places like the lingerie industry! Neon Moon is an indie brand that raked in money this past spring with its crowdfunding campaign for a body positive line. The people have spoken, it would seem. We've spent so many years wearing undergarments that hold us in and push us up. Are we really ready for something that enhances our natural curves instead of hiding them as flaws? To date, the majority of body positive lingerie advertising has put traditional lingerie on differently sized women and left it at that. Which is fine. But feeling sexy is so much more than that. It is about feeling comfortable and beautiful in whatever you are wearing, no matter your shape. Why should feeling sexy or looking sexy be defined by altering your silhouette? We have a pretty narrow definition of what defines sexy when it comes to our undies. Think about it. Your partner likes your body. When you undress and are naked together, he is full of desire for your body as is. Maybe you have a belly or your butt sags. Maybe your breasts retreat to your arm pits when you lie on your back. But think about it, does it slow him down? Not likely (if it does, you have my permission to cut him loose). It is your body, your spirit, your energy, your soul that he finds sexy. It isn't the lingerie. I feel sexy in lingerie and I'm sure many of you reading this will feel the same. But I can't help but wonder if I would feel even sexier in lingerie that allows my body to be seen truly as is. I'm a busty gal, my breasts do not sit high on my chest in their natural state. I love the way they are pushed up in lingerie but sometimes I'd just like to be able to breathe a little. Not a single lover of mine has ever complained about the heavy fullness of my breast. The opposite, in fact. I like the idea of being able to drape them in something that allows them to just be. It feels sexy to be seen and desired just as you are. When it comes to sexy time, we can role play or dress it up. Take on any number of personas. We spend our days wading through sexualized ideals that very few of us can attain. Perhaps, it is time to just strip it down. Simplify. Be lacy and pretty in the shape that is yours. Be comfortable because no matter what, you're sexy. Is this a lingerie movement you can get behind or do you prefer the old school model?

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 471 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 37 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read 1 Comment

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping (whichever is faster) with our partners at UPS. Once your order has been processed successfully we try to have your shipment prepared within 4-6 business days, and it typically takes 2-4 days to get to you once it leaves our warehouse.

We currently DO NOT SHIP to locations outside of the US and Canada. We DO NOT ship to a P.O. Box number.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Sometimes delivery can be delayed by circumstances out of our control, like postal & custom delays, back-ordered products or incorrectly entered shipping addresses. If there is a delay at Customs, a representative of UPS may contact you to provide your identification in order to receive your package. Please do this ASAP: Customers will be responsible for any additional shipping fees for failure to provide the required information to release a shipment.

Make sure when checking out and paying for your order that all of your information entered is correct! If you notice a mistake in your address, please try to contact us before your order is processed for shipping to avoid any missed shipments or delays. As soon as we process your order for shipping, you will receive a shipping confirmation email that contains your UPS tracking number. You can head on over to the UPS Website to see where your products are. Note: tracking information may take 1-2 business days to be updated in the UPS system

If you are not home when your package is delivered, BodyRock is NOT responsible if it is stolen. Please contact us if this happens to you and we will provide you with all the information needed to take the next steps.
Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.