Bow Down To Beyoncé’s Athletic Line

Ring the alarm, Beyoncé is releasing an athletic wear line, and I’m pretty sure that it’s going to be flawless. Parkwood Topshop Athletic Ltd is the name of the joint venture company of Beyoncé and Topshop, slated to release an athletic streetwear line in late 2015. This is a very big endeavour, as Topshop owner Sir Phillip Green puts it, "This not a collaboration, this is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office”, which is great news for people without a local Topshop to go to, although specific additional retailers have yet to be named. [caption id="attachment_58990" align="alignnone" width="640"]Pretty Hurts Pretty Hurts[/caption] Now I can workout to Beyoncé tunes, while wearing Beyoncé workout gear! Not sure if it will look anything like the workout gear she wears in her Pretty Hurts music video, but I AM sure it’ll be irreplaceable. I don’t know about you, but I’m crazy in love with this venture. I’m really hoping one of the phrases they use somewhere in the campaign or on the clothes is “I work out like this”. If I were a boy, I’d hope they release a men’s line as well. Now you can run the world, and run the track. I’m Sasha Fierce-ly looking forward to it. Okay, now I’m out of Beyoncé puns. We’ll have to wait until 2015, but I’m guessing that I’ll like it and put a ring on it. (psyche! Guess I had one more in me)      

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