Your Cart is Empty

This Brave Fitness Professional Shares His Cancer Story

April 02, 2015 3 min read

Young Man Bares All (Colostomy Bag Included) for Colon Cancer Awareness

"You have colon cancer." As we all know - cancer does not always discriminate. A healthy, fit, young male diagnosed with colon cancer wants to share his story to raise awareness and help save lives. It was Friday the 13th of June 2014 when these words left my doctor's lips. At 28, this isn't something that I was prepared to hear. At 28, I thought I was immune to these things. As a fitness professional, I never imagined I'd be susceptible to colon cancer. At 28, I never thought that I'd become the face of a cancer awareness campaign -- posing with my colostomy bag no less. colon cancer will lanier What followed over the course of the next several, post-diagnosis months, was an interesting turn of events. As a self-certified nerd, I researched the oh-so-many intricacies of the disease -- its symptoms, its various stages, its survivors and those not so lucky. To give some perspective, researchers recently analyzed U.S. National Cancer Institute data from 1975 to 2010 and realized that the overall colon cancer rate for Americans 20 to 34 rose by 2 percent each year. The study predicts that by 2020 and 2030, colon cancer rates are expected to jump by 38 percent and 90 percent, respectively, among people aged 20 to 34. If you're my age, are you speechless? When I read that, I was taken aback. Immediately, a ton of questions raced through my head. How can this be true? Why don't more people know this? Why has it taken being diagnosed to find such research and data? If people my age are so susceptible to such a curable cancer, why does every piece of colon cancer awareness documentation urge only those over 50 to get screened? What do you do with this information? I reached out to a very good friend of mine, Heidi Burkhart, president of cause marketing alliance Saxon/Hart and also an avid fitness buff, who was equally surprised and appalled at the stats concerning colon cancer and how it is affecting our generation at an alarming rate. Being the A-type personalities we both are, Heidi offered to bring her team at into the fray to create a way to bring awareness of colorectal cancer to the public. Voila! The #BLANKCANCER social media campaign was born. We not only wanted to raise awareness; quite frankly, we wanted to make it as easy as possible for people to "shoot the sh!t" (pun intended). One of the main reasons there is a lack of awareness is because colon cancer has long been stigmatized -- it presents itself with embarrassing symptoms that most people just aren't comfortable talking about. The good news is, there are easy, non-invasive screening tests available. If you're 20 to 34 years old and reading this, did you know that? The problem is, NO ONE KNOWS ABOUT THEM! It's simple. You poop in a waste bag and take it to the lab -- it's as easy as that. Sure it's not a sexy topic, but it can help save your life. If after examination, they find hidden blood in your stool (an indication of colon cancer), you're getting a colonoscopy to dive deeper into the issue. These are called Fecal Occult Blood Tests (FOBT)/Fecal Immunochemical Tests (FIT), and they can be performed yearly. In December of 2014, I went into the hospital for my final surgery. When I woke up, my colostomy bag was gone, and I was on the road to recovery. It's funny -- the little things. The little things sometimes teach us the biggest lessons in life. This little, microscopic cancer has changed my life in ways I don't even fully understand yet, but it's something I'm looking forward to exploring...for many years to come. To join in, support the cause and help raise awareness for colon cancer -- and all cancers for that matter -- please print your own #BLANKCANCER sign, take a selfie and share across social media. I wish him good luck on his road to recovery. And kudos to him for sharing his story, his picture and his desire to raise awareness. Source: http://www.huffingtonpost.com/will-lanier/young-man-bares-all-colos_b_6988740.html Feel free to follow me on my Facebook page or check out more from me on my blog at www.zuzanaorbodyrockaddict.blogspot.com

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 1 Comment

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 2-3 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.