The Colour-Food Connection

We know that scientifically colour can affect your mood, green can make you feel more energized and creative, blue is calming, etc. There’s more to this science than just having awesome interior design mojo – colour can also affect your eating habits. Red is an appetite stimulant, yellow is linked to happiness, our brains register green foods as healthy and natural, and blue, purple, and black send warning signs to our brain that the food is possibly lethal, and is therefore less appetizing. Blue rarely occurs in nature – other than blueberries, how many blue fruits or vegetables can you name? White is an interesting case as well, it causes over-eating or mindless snacking. We can use this knowledge to help curb eating, and to help cut through the crap with packaging at the grocery store. There was a study done that revealed that 90% of shoppers make instant opinions about products based solely on the packaging colour. That’s a bit of a scary statistic, especially because marketers realize this, and will absolutely use it to their advantage – why do you think McDonald’s two colours are red and yellow? It just goes to show you that being informed about what we’re eating and really reading the labels is important. colourandfood What I can conclude from these findings:
  • Why do I have so many white dishes?
  • I really need to paint my kitchen blue.
  • My popcorn habits make so much more sense now – I don’t even really like popcorn.

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