Your Cart is Empty

The Dirty Secrets Behind Fad Diet Before and After Photos

December 21, 2013 2 min read

We've all seen (and maybe even clicked on) a weight loss add showing amazing before and after photos of results attained in a speedy 6-10 days... you know the ones. But did you know that some of those before and after photos aren't what they seem to be? There are four tricks (that I know of) for getting great before and after photos without much actual hard work.

Trick #1 Using Two Different People

The picture below is from an event in which an Estonian beauty clinic hired two models who look alike to represent before and after images. While no one would mistake this marketing trick as actually representing a before and after of the same person, some shady companies have pulled photos off the internet of women who looked very similar and used those photos to try and sell diet pills, shakes etc. vipmedicum2

Trick #2 Oil, Fake Tan, and Sucking in the Gut

This photo below is of a guy known as Furious Pete. He wanted to show how easy it is to get a before and after photo. All it takes is a little fake tan, oil, flexing, and good lighting to get the after picture. For the before picture, all you need is a bunch of junk food that will cause you to bloat and poor posture. The two photos were taken 5 hours apart. Pete took the after photo, then spend the next few hours gorging himself on junk food before taking the before photo. [caption id="attachment_34323" align="aligncenter" width="616"]Photo from WebProNews Photo from WebProNews[/caption]

#3 Pay a Fit Person to Get Fat

This one is a doozie! Weight loss supplement companies have been known to find a fit person, take an after photo, pay them thousands of dollars to gain weight, then take a before photo. You may be asking yourself why a fit person would agree to gain a bunch of weight, but the answer is simple... the money is good, and if you're already fit, it's not very hard to gain weight and then take it off again. It's way easier going from fit to fat and back to fit again than it is to go from fat to fit. [caption id="attachment_34325" align="aligncenter" width="640"]Before-after-weight-loss-pics-of-girls301 Note: I have no idea whether or not these photos represent actual weight loss. The photo is for illustrative purposes only.[/caption]

#4 Good Old Fashioned Photoshop

This is the trick that most of us are aware of. The Photoshopped weight loss is easy to spot, usually the model is in the exact same pose, has the exact same hair, any may be wearing the exact same outfit (perhaps Photoshopped to be a different color). photoshop So, the next time you see a weight loss add sporting a before and after photo, take a minute before clicking on it and see if you can tell if it's a fake or not.  

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Image of Bodyrock blog article - The Ultimate Workout Plan For Women Over 30
The Ultimate Workout Plan For Women Over 30

June 09, 2017 4 min read

Develop good workout habits now and experience better health as you age!
Read More

Become a Bodyrocker

Shipping & Delivery

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.