We've all seen (and maybe even clicked on) a weight loss add showing amazing before and after photos of results attained in a speedy 6-10 days... you know the ones. But did you know that some of those before and after photos aren't what they seem to be? There are four tricks (that I know of) for getting great before and after photos without much actual hard work.
Trick #1 Using Two Different People
The picture below is from an event in which an Estonian beauty clinic hired two models who look alike to represent before and after images. While no one would mistake this marketing trick as actually representing a before and after of the same person, some shady companies have pulled photos off the internet of women who looked very similar and used those photos to try and sell diet pills, shakes etc.
Trick #2 Oil, Fake Tan, and Sucking in the Gut
This photo below is of a guy known as Furious Pete. He wanted to show how easy it is to get a before and after photo. All it takes is a little fake tan, oil, flexing, and good lighting to get the after picture. For the before picture, all you need is a bunch of junk food that will cause you to bloat and poor posture. The two photos were taken 5 hours apart. Pete took the after photo, then spend the next few hours gorging himself on junk food before taking the before photo.
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Photo from WebProNews[/caption]
#3 Pay a Fit Person to Get Fat
This one is a doozie! Weight loss supplement companies have been known to find a fit person, take an after photo, pay them thousands of dollars to gain weight, then take a before photo. You may be asking yourself why a fit person would agree to gain a bunch of weight, but the answer is simple... the money is good, and if you're already fit, it's not very hard to gain weight and then take it off again. It's way easier going from fit to fat and back to fit again than it is to go from fat to fit.
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Note: I have no idea whether or not these photos represent actual weight loss. The photo is for illustrative purposes only.[/caption]
#4 Good Old Fashioned Photoshop
This is the trick that most of us are aware of. The Photoshopped weight loss is easy to spot, usually the model is in the exact same pose, has the exact same hair, any may be wearing the exact same outfit (perhaps Photoshopped to be a different color).
So, the next time you see a weight loss add sporting a before and after photo, take a minute before clicking on it and see if you can tell if it's a fake or not.