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#EmpowerALLBodies Challenges to Show Diversity in Body Type That #ImNoAngel Lacked

April 24, 2015 1 min read

It wasn't so long ago we shared the plus size body-positive advertising campaign called #ImNoAngel to show “all sizes are sexy.” If you missed it, here's the image: Screen Shot 2015-04-24 at 2.02.18 PM
That being said, the campaign didn’t win over everyone. Activist, Jes Baker, felt that despite it's positive message, it still showcased a limited range of bodies – so she decided to launch her own. With the help of photographer Jade Belle, Jes set out to show women of all race, size, shape and age. Jes even went as far as to contact the CEO of Lane Bryant, to express how she believed the campaign wasn't as "inclusive" as it had set out to be and that it only showed one shape: “the traditional hourglass and a body with a waistline considerably smaller than a larger bust and hips.” Baker said she understood it was difficult for Lane Bryant to represent every type of body - but despite the models being “beautiful” they did not show “the whole story.” Below are some of the images from the #EmpowerALLBodies campaign.
The campaign, called #EmpowerAllBodies, was snapped by photographer Jade Beall and features women of all shapes, sizes, ages, and colours.
Baker wrote a letter to the CEO of Lane Bryant, Linda Heasley, that expressed her concern with the campaign and its “attempt” to be inclusive.
She said she wasn’t convinced that the campaign could be empowering for “all women” and that it only showed one shape: that being “the traditional hourglass and a body with a waistline considerably smaller than a larger bust and hips.”
Barker added:
Baker said she understood it was difficult for Lane Bryant to represent every type of body, but that although its models were “beautiful” they did not show “the whole story.”
Instead, Baker asked the retailer to consider women with cellulite, bellies, all abilities, transgender women, small boobs and wide waists, and stretchmarks in the future.
You can read Baker's full letter here and follow her campaign using the hashtag #EmpowerALLBodies. You can read Jes's full letter here.

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