It wasn't so long ago we shared the plus size body-positive advertising campaign called #ImNoAngel to show “all sizes are sexy.” If you missed it, here's the image:
That being said, the campaign didn’t win over everyone. Activist, Jes Baker, felt that despite it's positive message, it still showcased a limited range of bodies – so she decided to launch her own. With the help of photographer Jade Belle, Jes set out to show women of all race, size, shape and age. Jes even went as far as to contact the CEO of Lane Bryant, to express how she believed the campaign wasn't as "inclusive" as it had set out to be and that it only showed one shape: “the traditional hourglass and a body with a waistline considerably smaller than a larger bust and hips.” Baker said she understood it was difficult for Lane Bryant to represent every type of body - but despite the models being “beautiful” they did not show “the whole story.” Below are some of the images from the #EmpowerALLBodies campaign.
You can read Jes's full letter here.