Just when you think (and hope) drastic weight loss measures have been rendered utterly insane, another tactic has reared it’s ugly head.
Dieters are having a plastic patch stitched to their tongues, making eating so painful that they are forced into liquid-based diets. The patch is made of the same material used to repair hernias.
While it's news to us (disturbing, stomach churning news) the procedure has been around since 2009. It was introduced by Nikolas Chugay, a plastic surgeon from LA, and apparently dieters can lose upwards of 30lbs in 30 days. The financial cost in the US is $2,000. In Venezuela, which has the biggest beauty industry in the world per capita, the cost is only $150.
The physical cost is far heftier. The uncomfortable side effects don't only occur when patients eat. Dr Chugay's website also cautions people that their tongues will likely swell and they may have trouble speaking. The procedure, which is not FDA approved, may also interrupt sleeping and make it hard to move their tongue at all.
As if this isn't bad enough, the patch has to be removed within the month. After a month, the tongue's tissue will begin to grow back, covering the patch. Still, during their 30 day foray into weight loss, Dr Chugay provides them with an 800 calorie liquid-only meal plan that he says is nutritionally complete and guaranteed to accelerate weight loss.
Ummmm.....what 800 calorie diet wouldn’t? -- at first. Aside from compromising your health within the 30 days, what are the consequences of this extreme weight loss tactic after removal of the patch? How sustainable is a liquid-diet? Do these patients actually learn anything about how to live a healthy life, or do they just learn how to torture themselves short-term to achieve ultimately fleeting results?
We get it: Desperate times call for desperate measures, but this is a bit too much. It does nothing to support long term success.