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First World Problems According to Third World Kids

December 26, 2013 2 min read

The minor irritations on the twitter #firstworldproblems has become a country wide phenomenon.  As we revel in the glory that the worst of our problems are little things like forgetting to bring your iphone into the bathroom or saying no pickles and still getting pickles, millions of people around the world don't even have access to safe drinking water. Screen Shot 2013-12-23 at 11.20.35 AM It's incredibly easy to laugh about such things-about the hilarity of it all and how our 'problems' aren't really problems at all.  Just watch the video below as these Haitians read your own tweets and your own problems right back to you. It's entitled 'First World Problems Anthem,' and it was produced by ad agency DDB NY for Water For Life, a non-profit organization which is seeking to raise awareness for their efforts to provide clean drinking water in countries like Haiti and India.  Clean drinking water is terribly scarce in many parts of the world. hqdefault The concept of the video, taking an incredibly popular meme and using it to expose the irony inherent in the FirstWorldProblems Twitter hashtag is potentially unique.  It is the first time than an advertiser has attempted to eliminate a trending hashtag instead of promoting it. The video's concept -- taking a popular meme and using it to expose the irony of the #FirstWorldProblems Twitter hashtag -- is interesting and potentially unique. maxresdefault This is the first time an advertiser has attempted to eliminate, rather than promote a trending hashtag, according to a press release from DDB NY.  Each resulting response video is now being tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems. As it so often happens in the West, we become so insulated against the rest of the world that we have no idea of the real problems being faced in our world...and we don't care.  Maybe the hashtag will be eliminated...or maybe people will think twice about how incredibly blessed they are and simply be grateful.

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