July 28, 2015
What Happens When Guys With Average Bodies Shoot An Underwear Campaign?
Models, whether male or female, supposedly represent the iconic image of beauty. But the majority of the population does not have the ripped abs, chiseled torso or access to Photoshop that these supermodel campaigns employ to sell their brand. Here's what happens when some regular dudes with fairly fit, pretty standard bodies create their own underwear campaign. They showed off their physiques completely unedited (apart from some fancy black and white filters). The poses mimic those of the supermodels. The comparison photos seem like quite the contrast, but they also highlight the intensely airbrushed look of the professional shots. It is rare that we talk about the male side of these warped body image campaigns. Companies are making changes to their female focused advertising by eliminating Photoshop and editing applications and using models who come in more than just a size 2. Does society need to look at the male side of this too? These idealized images that saturate the media could have a negative impact on impressionable men and their self esteem. These guys who stripped down have started a "non-male model" trend and could help make a change in the photoshoots we see targeted to men. What are your thoughts on this issue? Should brands make a change and get real with their ads? Source: Bored Panda Do you follow us on Instagram? [caption id="attachment_100581" align="alignnone" width="100"] @BodyRockTV[/caption]