The one good thing that can be said about fluoride is that topical contact supposedly helps prevent cavities. Fluoride just so happens to also be a toxic industrial waste product that is poisonous to your body even in trace amounts. The movie below is, Fluoridgate, a film about the harmful effects of the toxin in our water and what governments have done to keep fluoride in our water. It's an eye opening piece of research about how we can get caught up in "conventional" wisdom and ignore the health effects. Fluoride may help prevent cavities but new research undertaken by the American Dental Association has shown that even chocolate extract would make a better alternative. The test done at the 2013 Annual Session of the ADA pitted fluoride against a naturally occurring cacao extract called theobromine. The research found that those who brushed with the cacao-extract twice a day for one week had "100% Dental Occlusion" with the tooth dentin becoming re-mineralized or repaired. The ADA recommends brushing with a non-fluoridated toothpaste and making sure your children aren't brushing with it either as children have a tendency to swallow most of the toothpaste. Children are particularly at risk for adverse effects of overexposure. Scientists from the US Environmental Protection Agency’s (EPA) National Health and Environmental Effects Research Laboratory have classified fluoride as a “chemical having substantial evidence of developmental neurotoxicity,” 25 studies have now reported an association between fluoride exposure and reduced IQ in children. One of the primary retailers of this new formula is Theodent. Sales of their chocolate toothpaste have begun at Whole Foods and are available for purchase online as well. They run about $10 a tube. The trademark ingredient is another cacao extract called rennou. The toothpaste is entirely non-toxic and doesn't contain a trace of fluoride.