Not only did the #KylieJennerChallenge temporarily bruise young girls' faces, but it also apparently driving the brand Fullips out of business. Fullips was created as a device to suction lips into a instantly fuller, plumper state. The simple and reportedly safe device was invented over 10 years ago and was initially created to help breast cancer survivors who had lost fullness in their lips. However, after young girls took to Instagram to try and emulate Kardashian sister Kylie's surgically enhanced smooches, the brand has been associated with the dangerous trend and suffered in sales. Not only has this Kylie Jenner fiasco harmed countless girls who tried (and failed) to suction their lips with shot glasses, it has harmed a once successful business. We believe that Kylie and her family should have taken responsibility in the first place and stopped the trend from getting out of hand by explaining from the beginning that the 17-year-old's perfect pout is plastic. As a role model to young, highly impressionable teens, Kylie should know the implications of her actions. Young people should not be harming themselves to look like her while she sits idly by. Instagram has seen a number of trends emerge in response to the Kylie Jenner Challenge. One includes the #NoKylieJennerChallenge, in which women showcase their natural, unaltered, not-suctioned mouths. We love that one! Sound off in the comments! What are your thoughts on Kylie Jenner as a role model? Do you think the challenge really did ruin Fullips? Source: Cosmopolitan Do you follow us on Instagram?