0

Your Cart is Empty

Video Shows What "Sexy" Really Looks Like

April 08, 2015 2 min read

On Monday, Lane Bryant launched the new #ImNoAngel campaign featuring models Ashley Graham, Marquita Pring and Candice Huffine, among others. Wearing Lane Bryant's exclusive bra collection, Cacique, the women define "sexy"in a number of ways. The ads extend to social media in an effort to further challenge beauty standards. https://youtu.be/koSIq5BzXi8 This campaign comes at the height of debate over the fashion industry's use of the term "plus size." Earlier this year Ajay Rochester started #droptheplus and Tess Munster began #effYourBeautyStandards. These campaigns add to an ongoing conversation about fair representation varied body types in fashion and media. Women are embracing the message of diversity and inclusion as #ImNoAngel gains more and more steam on Twitter and Instagram. lanebryant2 I believe every move made to help a woman look at herself and see beauty is a good move. I embrace this campaign but I also worry about it. Is this a positive movement or is it more of the same? I am aware that Lane Bryant is a plus sized line, hence campaigning to plus sized women but isn't this campaign as exclusionary as the rest? Do these ads show what sexy "really looks like" or is it doing something far more positive by EXPANDING the definition of sexy? We are women, we are human, we are all sexy. We aren't sexy because we've got curves and soft edges any more than we are sexy because we are rail thin, or super fit, or any other combination of body type. What do you think? Embraceable campaign in a fight to include all or does this feel like high school clique behaviour where you don't get to play because you don't fit? We want to hear your thoughts.

Leave a comment


Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Fast, Express Shipping.

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. While health and wellness companies are essential services, there is simply an enormous demand on postal and delivery services as individuals and hospitals need more supplies than ever before. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-5 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. You will receive the tools you need to stay safe and strong at home through this difficult time. Thanks for your support and understanding.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.

Clothing

All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.