U.K Lingerie brand Curvy Kate didn't want to turn to a modelling agency when casting their latest campaign. For their "Every Body Is Beautiful" campaign, they instead chose to make it an open casting call with no restrictions on size, shape, height. More than 1000 women from Australia, the US and the U.K. entered. The beautifully diverse finalists are the 10 ladies pictured above.
Megan McGinn, a finalist in the model search (fifth from the left in the photo below) shares her experience thus far:
"As a teenager I had some experience in the modeling world, however I was soon put off by derogatory comments photographers and stylists would make about my curves. I've always loved having an hourglass figure, but the industry made me question myself."
Megan also adds that she's excited to be able to model again in such a body positive environment, where she can help other women love their curves as much as she does.Until April 7, you can vote on the Curvy Kate website and help choose which of these beautiful women will be the new face and body of the brand.