0

Your Cart is Empty

How This Lingerie Company Has Redefined The Word "Model"

June 30, 2015 2 min read

The body positive movement has been pushing back against brands that try to advertise the notion of "idealistic" women. Victoria Secret was thwarted by Lane Bryant with their rebellious #ImNoAngel campaign, showcasing diversely shaped women as supposed to ultra slender VS Angels. Another fresh campaign comes out of lingerie and swimwear company Panache, who are redefining what it means to be a model. Panache specializes in making plus size pieces and D + cups. Their campaign, titled "Modeled By Role Models", promotes the idea of a model as an inspiration to women. A figure that is not worshipped for her looks and size 00 frame, but who she is as a person. Panache chose 6 female role models from all over the world, selected based on their contributions to society. pa The company is honouring these beautiful, strong and compassionate women for their charitable work and influence on the lives of others. marquita-feature1 Marquita Pring is a model who began her career at only 15. She became an advocate for positive body image and diversity, and she has been celebrated for changing the face of the fashion industry. She has graced the cover of Italian Vogue and walked the runways in Paris. amy-feature1 Amy Hughes has dedicated her life to raising awareness about childhood brain cancer. She is a sports therapist and world record breaker, running 17 consecutive marathons in Texas, and 53 marathons in 53 days in her home country of England. rachel-feature1Rachel Elliot is a trauma nurse who traveled to Sierra Leone during the Ebola outbreak. Rachel felt compelled to help, and saved many lives with her medical knowledge and care. This gorgeous campaign is a true testament of how times are changing in the fashion and beauty industry. We are seeing a shift that could be beneficial to future generations of girls struggling with body image. Seeing aspirational women on the covers of magazines touted for their brains and bravery instead of their waist size is the kind of society I would be proud to be apart of. Tell us what you think of these gorgeous models? Do you have someone in your life who deserves to be celebrated? Let us know!    

Leave a comment


Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery
Fast, 2 Day Shipping.
We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA via 2 day expedited shipping with our partners at FEDEX. Once your order is received and processed, it’s just 2 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

 

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.

Clothing

All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.