Your Cart is Empty

Why We Love Comfort Food

April 30, 2015 1 min read

There’s a reason that comfort food makes you feel all cozy inside. A new study from the University of Buffalo shows that despite what your choice guilty pleasure is, we’re attracted to foods that we associate a positive social memory with.

Our fav cheat treats are often the very same meals our family or loved ones used to make for us when we were kids. It’s this feeling of security and familiarity that draws us to that specific kind of food during times of emotional stress.

Comfort food is just that: whatever foods make you feel reassured, supported and , well, comforted. (Yes, that means those people who came from a veggie-loving families may actually feel just as comforted chowing down on carrots and hummus as you do on nutella and pringles. Jerks.)

While nothing is worse than these cravings, especially when you've been kicking your diets butt, consider indulging. Yes, yes.... too much comfort can wreck your diet, but trying to eliminate the entire category of "not good for me" foods may actually make you indulge more often and in higher quantities. Researchers found that you’re actually better off trying to balance the cheat treats and the healthy meals.

Even better news? We create new memories all the time! That means you can start brining your new love of clean eats to social settings, create wonderful memories and start craving those foods in times of need instead.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Fast, Express Shipping.

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. While health and wellness companies are essential services, there is simply an enormous demand on postal and delivery services as individuals and hospitals need more supplies than ever before. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-5 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. You will receive the tools you need to stay safe and strong at home through this difficult time. Thanks for your support and understanding.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.