Your Cart is Empty

Lululemon Does It Again

February 25, 2014 2 min read

Let me preface this article by saying that I am a total Lululemon fan. I basically live in their wonder unders, and I cannot go back to wearing cotton in a hot yoga class. I have always had great customer service in store, and I love that you can get the pants hemmed for free. That said, Lululemon has got to get their sh*t together. I’m sure that most people on this site are familiar with, or at least have heard mention of the giant public relations nightmare that faced Lululemon not too long ago. Basically, the material of a few Lulu pants was too sheer, which would have been fine if they had just recalled the products, admitted their mistake, and Chip Wilson hadn’t made such offensive comments about the women wearing the yoga pants; that their thighs rubbed together, and stating that some women’s bodies just don’t work with the clothing. I mean, they make clothing for yoga, stretching is kind of implied. luluSheer-Yoga-Pants After that PR fiasco, a store in Bethesda, Maryland poked fun at Chip Wilson’s comment, by putting a display in the window with the poem, “Cups of chai, apple pies, rubbing thighs” which I actually found kind of funny, but I think it hurt more than it helped, and a lot of people took offense. lululemon But now it seems that Lululemon just can’t get away from bad PR. They’ve recently been scrambling to deal with this reselling issue, and as a result have thoroughly aggravated some loyal customers. Lululemon has a pretty stringent return policy, which means some customers have tried to resell the products on ebay. This is very different from people buying out huge quantities of one product and then selling them online at a higher price point. luluebay   So in a very big brother type way, Lululemon has been tracking reselling on ebay and other sites, and then banning the IP addresses of those found reselling Lululemon products. This would make sense if it only affected those “evilbayers” who do major reselling, but A LOT of loyal customers got caught in the crossfire. I honestly don’t know what’s happening with Lululemon right now, and here’s why: -       They’ll hardline something, and then come back a week later with an apology. -       The founder Chip Wilson has stepped down, the CEO Christine Day has left the company and was just replaced by new CEO Laurent Potdevin -       They’re in a transition to being a global company, but with a small company mindset. -       All of their PR snafus are having a snowball effect, this resale mess up is the straw that broke the camels back for a lot of loyal Lululemon customers, so they need to do something right, AND FAST. Bottom line: I’m still going to buy Lululemon products, I just really don’t want to feel ashamed about it.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 471 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 37 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read 1 Comment

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping (whichever is faster) with our partners at UPS. Once your order has been processed successfully we try to have your shipment prepared within 4-6 business days, and it typically takes 2-4 days to get to you once it leaves our warehouse.

We currently DO NOT SHIP to locations outside of the US and Canada. We DO NOT ship to a P.O. Box number.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Sometimes delivery can be delayed by circumstances out of our control, like postal & custom delays, back-ordered products or incorrectly entered shipping addresses. If there is a delay at Customs, a representative of UPS may contact you to provide your identification in order to receive your package. Please do this ASAP: Customers will be responsible for any additional shipping fees for failure to provide the required information to release a shipment.

Make sure when checking out and paying for your order that all of your information entered is correct! If you notice a mistake in your address, please try to contact us before your order is processed for shipping to avoid any missed shipments or delays. As soon as we process your order for shipping, you will receive a shipping confirmation email that contains your UPS tracking number. You can head on over to the UPS Website to see where your products are. Note: tracking information may take 1-2 business days to be updated in the UPS system

If you are not home when your package is delivered, BodyRock is NOT responsible if it is stolen. Please contact us if this happens to you and we will provide you with all the information needed to take the next steps.
Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.