There's a new makeup transformation trend on Instagram right now. It started out simply enough, everyone getting on the contouring bandwagon and showing how they could make themselves look like celebrities. Like this:  
I almost believed this one. (Via) But then it started to get weird...    
This cat is totally on board. (Via) And people stopped really trying...  
(Via) And just embraced the Internettyness of it all.  
The purrfect man. (Via) .    
Pitbull. Get it? (Via) .  
Cup of Timberlake. (Via)   .  
I believe in reincarnation now. (Via) The meme of memes...  
From Jesus to Yeezus. (Via

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