There is an over-saturation of body image messages being aimed at us constantly. From billboards to television, the internet and magazines, there is no escaping them. For women, we are told by advertising and media how to dress, how to do our make-up and hair and even what weight we should be to be considered beautiful.
The messages are stealthily disguised, so we are hardly aware sometimes that they are happening. Brands have even used seemingly "body positive" imagery and statements in their communications to appear like they are more trusting, but it is only a tactic to sell you their lipstick/deodorant/shampoo.
Self confidence is promoted as achievable through buying the right diet pill, or the proper panty liner. Our self worth is invested in a product.
When it comes to fitness, broken self-esteems walk into the gym aiming to fix their list of self-defined flaws. They tell trainers they want to fix these flaws because internally they want to feel societally accepted. They want the "beach butt" sold to them by a celebrity news program. They lose sight of the rewarding, incredible, healthy experience they can develop with exercise and instead push themselves like working out is a hurdle to overcome to see who they want in the mirror.
A healthy fitness relationship is one that makes you excited to try new things, and feel good about eating spinach and flax seeds and kale. It's one where you make gradual, sustainable changes to your lifestyle and stop chasing a quick fix. It's about educating yourself on how your body works and how life changing that can be!
Share with us how you overcame a body negative approach to fitness! Voice your opinions below.
We ship within Canada and the United States via FedEx with expedited 2-Day shipping.
For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.
We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.
We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.
We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.
All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.