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Might We Be Saying Good Bye To A Handful Of Our Favourite Condé Nast Publications?

July 29, 2015 2 min read

Rumours are swirling in the publishing world! Condé Nast has called a meeting with its board of directors and many other key players. What are these rumours? Well, there may be some major publishing consolidations ahead that could dramatically change the landscape of your magazine rack! There are three major titles being bandied about. It is expected that one will cease completely while the other two might go digital only. The officials at Condé Nast did not confirm these speculations but they have been working hard to increase their digital presence as the print industry continues to sink. These moves make sense when taking a look at their digital readership numbers. “Our audience of 120 million consumers is bigger than ever,” said a spokeswoman. “Sounds to me like we’re doing something right.” This current queen of this digital race? Vanity Fair! Vanity Fair saw over a 100 percent increase in digital traffic in June when compared to May. That huge boost is in all likelihood due to the Caitlyn Jenner cover story. 15.4 million unique visitors in June, compared with only 7.3 million the month before — across all platforms. Not too shabby. Unfortunately, the numbers aren't so great for all titles. The New York Post says:
"Vogue, for example, gathered up only 2.4 million unique visitors in June — across all platforms — down from 4.1 million in May. Style.com slumped to only 714,000 in June — from 1 million in May. Self, which underwent a big Anna Wintour-supervised redesign, was at 3.8 million unique visitors in June, compared with 3.9 million in May."
Interesting. Do you do most of your magazine reading online? Could you make the shift or do you love the glossy pages a little too much? Do you follow us on Instagram? [caption id="attachment_100850" align="alignnone" width="100"]snapchat snapcode code @BodyRockTV[/caption]

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