Your Cart is Empty

The New Trend in Mannequins: Back Fat

February 06, 2014 2 min read

The new trends in mannequins aren't about understanding customers or changing the fashion world or traditional concepts of beauty.  Their use is much more simple.  The fashion world pays its rent with being the first to produce the "new" and the "avant garde."  The changes to mannequins are nothing different.  David's Bridal, the United State's largest bridal chain, has begun to introduce mannequins with back fat, sagging breasts, and larger waists. Mannequin Revival Michele Von Plato, VP of David's Bridal, was quoted in the Business Times saying, "This will give the shopper a better idea of what a dress will look like on her."  The changes being seen at David's Bridal, among others, is being done in an effort to increase sales.  Shoppers have been increasingly buying online and the new mannequins are being used to help divert more sales back to brick and mortar stores.  The Times also wrote that, "...42% of customers recently say something on a mannequin influences whether they buy it. In fact, mannequins ranked just behind friends and family in terms of influence." mann.jpg?w=620 For the fashion industry, the use of "realistic" mannequins is simply an effort to bring in more revenue.  Mannequins have been labeled as quiet sales people and the theory behind the changes is that women are more apt to buy clothing that is on a mannequin that looks more like themselves. There also might be more to the new mannequin trend than just cold hard cash.  The average shape of a woman has drastically changed over the years.  In an attempt to facilitate sales to all women are these mannequins a sign that we are normalizing the obesity epidemic?  Or perhaps have stores finally understood that not all of their shoppers are the same size?  Whatever may be the case, retailers have finally understood that understanding reality brings in more revenue.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 123 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 5 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.