New moms fed up with fat shaming are taking to Instagram to flaunt their post-baby bodies and lives. Some pose with their nursing babies, while others show off stretch marks, "squishy" bellies and everything else that can come with pregnancy.
These moms—who are using the hashtag #takebackpostpartum—are part of a growing online movement for body acceptance, and a backlash against a generation of images Photoshopped to perfection in media.
When Britney Asbell posted a photo of her not-yet-six-months postpartum bare midriff to Instagram recently, she was nervous. A survivor of an eating disorder, the 25-year-old Georgia mom says she has always struggled to accept her body. "I never thought I was pretty. I never thought that my body was perfect," she says.
But watching other women's less than perfect postpartum photos appear on Instagram inspired her.
"I kept seeing the #takebackpostpartum hashtags and I thought, 'Wow, these women are so brave to put it all out there.' I didn't think I could ever do that," says Asbell who blogs at Your Average Mama.
After returning from her daily walk with her young daughter, Asbell suddenly felt brave too: "I said, 'You know what? I feel good. I'm not perfect and that's OK."
Her photo carried a caption that admitted she once fretted about returning her body to pre-baby condition, but now she celebrates her stretch marks as a beautiful reminder of her daughter and the "first place I felt her, where she captured my love."
Asbell's photo is just one of thousands tagged #takebackpostpartum, which was started earlier this year by January Harshe. The Austin, Texas, mom and founder of Birth Without Fear
, a conference series that encourages empowerment during pregnancy and birth, says she was "frustrated" by advertisers flooding the #postpartum hashtag with images touting stretch mark creams and weight loss shakes. In a blog post she asked other moms to join her in "taking back" the postpartum tag with images of real postpartum life and bodies.
"I said ladies if you want to make a change, we have to do it ourselves," says Harshe, a mom of six kids, ages 10 weeks to 11 years. "There was a big response. Women said, 'Let's show what this is like'….What I've learned is that every woman struggles one way or another. Every woman struggles differently. I'm trying to show all the variations of normal for postpartum and motherhood."
Harshe started a new Instagram account — @takebackpostpartum
—dedicated to postpartum life that is filled daily with new photos.
Accepting your postpartum body isn't easy for many women. There are new jiggles and sags, and unseen physical difficulties like pain or bladder control issues. It often comes with crippling exhaustion and adjusting to a whole new life with a new set of priorities, not just a new jean size.
The #takebackpostpartum movement isn't the first time moms have come together to speak out against weight loss or other body pressures. It was nearly a decade ago that a mom started the website TheShapeofaMother.com as a place for moms to swap photos and stories about their postpartum bodies. Just last month a mom of three inspired a new self-acceptance moment with a bikini shot posted to Facebook.
Moms say they hope these online moments of bravery translate to real changes in body image for women.
Jenna Hobbs, a 30-year-old mom of four and photographer in Alberta, Canada, recently posted a photo
of her nursing her newborn twins under #takebackpostpartum.
"The takebackpostpartum feed is encouraging mothers to not be so hard on themselves," says Hobbs. "It's OK to be a mother, to look like a mother. If hashtagging my images that way encourages others then that's very good."
Asbell in Georgia hopes to influence someone even closer to her.
"I want my daughter to see that it's OK that mommy has stripes on her belly," says Asbell. "It's OK that mommy has a pudge here or whatever. You don't have to look like you're in a magazine."
What are your thoughts on this movement? If you are a woman without kids who is considering becoming a mother do these images inspire you - or do you find the unfiltered / un-photoshopped reality a bit scary?