This is How a Non-Model Remakes High Fashion Ads

Ever wonder what high fashion or commercial advertising would look like if we used the "every" woman? Former fashion magazine editor, Nathalie Croquet wanted to show us just that.

She told Buzzfeed:

“Women, consumption, retouching, cosmetics, aging, beauty, those all come to mind, but truly those issues are up for debate.....I feel people need a more spiritual approach to life, and good fun....I’m happy to give them that, even if I’m just making fun of myself."

Croquet started her project, Along with photographer Daniel Schweizer, called SPOOF, last summer in France. Drawing on over 30 years in the fashion industry, Croquet stepped in front of the camera to recreate some of the fashion industries most well-known advertisements.

Along with photographer Daniel Schweizer, a makeup artist, and a hairdresser, Croquet started her project, called SPOOF, last summer in France.

She drew on 30 years of experience in fashion working with more than 200 photographers.She targeted French designers like Sonia Rykiel, Givenchy, and Paule Ka.Croquet isn't trying to communicate one overarching message through her work. Instead, she said she wants each viewer to reach an independent conclusion.Croquet is now shooting a second round of the copycat images.
Daniel Schweizer / Via

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