0

Your Cart is Empty

This is How a Non-Model Remakes High Fashion Ads

April 10, 2015 1 min read

Ever wonder what high fashion or commercial advertising would look like if we used the "every" woman? Former fashion magazine editor, Nathalie Croquet wanted to show us just that.

She told Buzzfeed:

“Women, consumption, retouching, cosmetics, aging, beauty, those all come to mind, but truly those issues are up for debate.....I feel people need a more spiritual approach to life, and good fun....I’m happy to give them that, even if I’m just making fun of myself."

Croquet started her project, Along with photographer Daniel Schweizer, called SPOOF, last summer in France. Drawing on over 30 years in the fashion industry, Croquet stepped in front of the camera to recreate some of the fashion industries most well-known advertisements.

Along with photographer Daniel Schweizer, a makeup artist, and a hairdresser, Croquet started her project, called SPOOF, last summer in France.

She drew on 30 years of experience in fashion working with more than 200 photographers.She targeted French designers like Sonia Rykiel, Givenchy, and Paule Ka.Croquet isn't trying to communicate one overarching message through her work. Instead, she said she wants each viewer to reach an independent conclusion.Croquet is now shooting a second round of the copycat images.
Daniel Schweizer / Via nathaliecroquet.book.free.fr

Leave a comment


Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery
Fast, 2 Day Shipping.
We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA via 2 day expedited shipping with our partners at FEDEX. Once your order is received and processed, it’s just 2 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

 

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.

Clothing

All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.