It's Official: Thongs Are Out and Granny Panties Are In!
May 29, 20151 min read
For the last decade or so, skimpy skivvies have been the go-to underwear. And while a thong may still be your best choice under skin tight leggings and yoga pants, it's granny panties that are making a full coverage comeback!
In a study conducted by the New York Times (the leader in late breaking undie news), granny pantie sales have seen a 17% rise in recent years. Thongs have been on the decline, losing 7% of sales.
Brands like You and Me have been able to market granny panties as having sort of a retro vibe but with a modern twist. (Just like how Urban Outfitters sells "vintage inspired" record players and polaroid cameras) The full coverage pantie offers more comfort, while being the necessary undie for rocking the latest in high-waisted fashions.
The most interesting factor in the this trend is that women are buying full coverage panties for themselves and themselves only. Lingerie is typically marketed to appeal to men, and women will sacrifice comfort levels for that reason. But this underwear is totally you focused, and is sparking a bit of revolution. You and Me recently released a granny pant with the word "feminist" running across it. This inspired tons of women to take a selfie in their delicates and post it to Instagram.
Thongs still have a purpose in our underwear drawers, but big bloomers are what's in. I wonder if Victoria Secret will follow suit with their own collection!
What do you think of this new trend? What's in your undie drawer? Let us know!
Sign up to get articles like these delivered right to your inbox.
Shipping & Delivery
Fast, 2 Day Shipping. We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA via 2 day expedited shipping with our partners at FEDEX. Once your order is received and processed, it’s just 2 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.
We ship within Canada and the United States via FedEx with expedited 2-Day shipping.
For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.
We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.
Returns & Exchanges
We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.
We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.
All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.