Your Cart is Empty

Why It Is Okay To Objectify Men

July 14, 2015 3 min read

I've read your comments, I know how you gents feel on the subject. You see the pics of sculpted glutes (like these 12 examples), oiled up pecks and you start crying double standard. If it isn't okay to objectify women, it shouldn't be okay to do the same to men. Good point, sort of. In our society objectification of women leads to victim blaming/shaming, unwanted and unwarranted sexual cat calls, and a ridiculously high amount of pressure to fit into a beauty ideal that is impossible for most of us. Objectification of women has, in part, lead to insanely high rates of rape and sexual assault. Until the objectification of men produces the same results, I don't think it is a double standard. Have you ever heard of the male gaze? It is an academic concept that says television, movies, adverts and more or less all media is created to satisfy a white, male audience. Culturally, it is assumed that males are the consumers. Men look, women are looked at. Men exist as subject while women exist as object. This makes sense when you consider that men control the media. A report produced by the Women's Media Center -- a non profit that tracks female progress in the media, found that women only directed 28.7 percent of top-grossing films in 2012 and only accounted for 23 percent of creators, 24 percent of executive producers, 38 percent of producers, 30 percent of writers, 11 percent of directors, 13 percent of editors and 2 percent of directors in photography of broadcast, cable and Netflix television shows in the 2012-2013 season. Men control the stories that get told. The male gaze impacts more than pop culture, it impacts every day life. Women are taught, from a young age, to place a premium on physical appearance. Being complimented on appearance means more than being complimented on character. A woman's value is placed in the hands of a man. If appearance is paramount, her value comes from how much male attention she receives. How many men want to have sex with her. It doesn't work the same for men. Although, appearance may be significant for a male in our society, it isn't the only thing that gives him value. Men are celebrated every day for things that get ignored when they occur in women. Comments on a woman's appearance are tied up with society's attitude toward women. It defines us. Lindy West, in a piece called “You Can’t Tell the Attorney General She Has an Epic Butt, But Here’s What You CAN Do,” gives a great example of how this attitude might play out: "Imagine if every day you came into work, and your boss said, “Really fillin’ out those pants today, Jerry,” and he never said anything else. Do you think you’d eventually mention it to HR? Well, now imagine that “Really fillin’ out those pants today, Jerry” was built, systemically, into the entire culture’s attitude toward you from birth onward." We live in a world where it is okay to comment on a woman's appearance in just about any setting. When comments like that are made, it reinforces the belief that that is all that matters about her. More often than not, when a woman comments on a man's body, it ends there. He might feel it for a second or two but mostly it has no impact on how he is viewed in society. Leonardo DiCaprio gained weight and started a 'dad bod' trend. It didn't change his status as an actor and no one thought anything different. Selena Gomez gains a few pounds and it sets off a relative riot. Objectifying a woman totally dehumanizes her and does so in a way that, as a cultural whole, men have not experienced. Am I saying some men aren't harmed by comments about their appearance? No. I'm sure some are, just as there is a whole bevvy of women who could care less about what anyone says but the fact remains, when a woman doesn't care what you say, she has to tell you. She has to fight back. Where as Leo's stands against body shamers.... right. He doesn't need to stand up. He still gets to date VS models and be Leo. It isn't a double standard if the stakes and the harms are not equivalent. And they aren't. What do you think? Is it okay to objectify men? Source: Elite Daily    

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 471 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 37 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read 1 Comment

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping (whichever is faster) with our partners at UPS. Once your order has been processed successfully we try to have your shipment prepared within 4-6 business days, and it typically takes 2-4 days to get to you once it leaves our warehouse.

We currently DO NOT SHIP to locations outside of the US and Canada. We DO NOT ship to a P.O. Box number.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Sometimes delivery can be delayed by circumstances out of our control, like postal & custom delays, back-ordered products or incorrectly entered shipping addresses. If there is a delay at Customs, a representative of UPS may contact you to provide your identification in order to receive your package. Please do this ASAP: Customers will be responsible for any additional shipping fees for failure to provide the required information to release a shipment.

Make sure when checking out and paying for your order that all of your information entered is correct! If you notice a mistake in your address, please try to contact us before your order is processed for shipping to avoid any missed shipments or delays. As soon as we process your order for shipping, you will receive a shipping confirmation email that contains your UPS tracking number. You can head on over to the UPS Website to see where your products are. Note: tracking information may take 1-2 business days to be updated in the UPS system

If you are not home when your package is delivered, BodyRock is NOT responsible if it is stolen. Please contact us if this happens to you and we will provide you with all the information needed to take the next steps.
Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.