Your Cart is Empty

People Aren’t Failing Diets, Diets Are Failing People

April 26, 2014 2 min read

Dr. Yoni Freedhoff, a doctor dedicated to non-surgical weight management, and author of the book “The Diet Fix: Why Everything You’ve Been Taught About Dieting is Wrong and How to Fix It” sits down for an interview with the Toronto Star about why diets don’t work. dietsfailpeople He discusses some of the main misconceptions surrounding diets, the stigma around obesity, and some ways to maintain a healthy weight without resorting to dieting. The biggest misconception that society has is that you are a personal failure if you gain back your weight. This can lead to a term I had never heard before, but which makes perfect sense: Post Traumatic Diet Disorder. The guilt and shame that comes from failing a diet can lead to depression and other problems in your daily life, which is something Dr. Freedhoff sees quite often in his line of work. Lische In his book he outlines what he calls the 10 day reset, which is used to retune a person’s attitude towards, and relationship with food and weight management. It works by reorganizing and finding the best approach every 10 days, using a food diary not as a judgment tool but to help us make an informed decision in regards to our own personal eating habits. He also discusses why our environment makes it hard to remain healthy, the perils of dining out, and the importance of treating yourself in moderation. It’s all pretty basic health information that I’m sure we’ve heard before, but it’s nice that a medical professional is backing up these common sense health habits. deardiet He finishes the interview by talking about his own personal food cravings, he’s a potato chip fiend, so he will eat them in moderation, and when he does eat them he thoroughly enjoys them. Dr. Freedhoff is all about enjoying your food temptations in moderation, that cutting them out entirely will eventually backfire. He’s even written prescriptions for chocolate, pizza, ice cream, or any food his patients feel they can’t eat when trying to lose weight. Can he be my doctor? And does my health insurance cover burritos?  

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 1 Comment

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 2-3 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.