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Pepsi To Dispatch with Aspartame In Diet Pepsi

April 28, 2015 1 min read

PepsiCo is going to give in to customer demand and removing aspartame from their diet colas. "Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, senior vice president of Pepsi and Flavors Portfolio, PepsiCo North America Beverages, in a release. "We recognize that consumer demand is evolving and we're confident that cola-lovers will enjoy the crisp, refreshing taste of this new product." Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the United States will now be sweetened with a blend of the artificial sweeteners sucralose and acesulfame potassium. This revamped product will appear on shelves in August. Diet Pepsi held 4.3 percent of the total carbonated soft drink market in 2014, though it's market share sank from the year before. Customers have been paring down their consumption of all the major diet soft drinks like Diet Coke, Diet Pepsi and Diet Mountain Dew. Making this move will set Pepsi apart from their competition. Up until this moment, all brands use aspartame or a blend with aspartame. After the news of this switch was announced, Coke said, "There are currently no plans to change the sweetener for Diet Coke... All of the beverages we offer and ingredients we use are safe." Right. What do you think? A move in the right direction or swapping one evil for another?

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