FCKH8 is an online company that sells activism-minded T-shirts about pro-LGBT equality, anti-racism, and anti-sexism. In their newest campaign for ant-sexism gear they’ve launched a video of potty-mouthed princesses dropping f-bombs for feminism: There’s been a bit of backlash from commenters that they shouldn’t be using young innocent girls to promote this message, because it’s a form of exploitation. Thanks for missing the entire point of the video. It’s shocking and controversial, and definitely creating a stir on social media – which is exactly what it should be doing. To be clear: I F*CKING love this. Swear words are not the vernacular of the unintelligent, nor are they pointless expletives. There is a time and a place for cursing. Swear words can, and should, be used for emphasis, and I can’t think of anything better to emphasize than these real concerns that will face these girls later on in life.