At one point or another, we've all struggled with how we look. We've all had days where we didn't think we were beautiful at all.
On April 7, Dove launched the Choose Beautiful campaign and it is forcing us to take a look at how hard we can be on yourselves.
Dove surveyed 6,400 women from ages 18-64 in 5 cities around the world (San Francisco, Shanghai, Delhi, London, and São Paolo) on how they feel about beauty and the results are more than a little depressing.
80 percent of the women surveyed said that all women have something beautiful about them while a scarily high 96 percent said they wouldn't use the word beautiful to describe themselves. 78 percent said they don't feel confident in their own beauty. Interestingly, 32 percent of women say their biggest beauty pressure is the one they put on themselves and 7 out of 10 women agree that beauty is more than just physical appearance.
Dove created a video for the campaign where they had women choosing to go through a door marked "beautiful" or one marked "average." One woman walked away but most stopped and thought about it first. Many picked the "average" door. Have a look:
To help women start to think of themselves as beautiful, Dove teamed up with psychologist Nancy Etcoff and self esteem expert Tara Cousineau, to create the "Mindful Me" tool kit. Have a look at Dove's tumblr page for more.
These numbers are discouraging but I'm not losing heart just yet. 80 percent of women believe we all have something beautiful about ourselves. That's a lot of women and that's a lot of beautiful. Turning that view back upon ourselves seems daunting at times but it is possible. If all women have beauty, you have beauty.
What door would you choose? Why?
h/t: Women's Health
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