One would think that the obvious incentive for someone to workout would be the long term rewards like weight loss, a more toned figure or increased health and longevity. On the contrary, those overall payoffs are not what keep people heading to the gym everyday or going for a run. A recent study has proven that people who set a weight loss goal spend the least amount of time at the gym. They are those people who sign up for a year membership and drop out of their routine after 2 days. This is because longterm health and weight loss rank very low as motivators to continue exercising. We don't see immediate results, so we tend to give up. The people who are committed fitness buffs who continually workout every day have a different perspective on exercise. They don't feel discouraged when they don't see an instant shedding of pounds, they look at fitness as something they rely on to feel well. After pushing past a week of working out, your body begins to feel energized and your mood becomes stabilized by your physical activity. Your body starts to crave exercise, almost as if it were an ice cream treat. This is because it has the ability to release de-stressing, good mood hormones in our brains. So, the instant gratification for hitting your daily cardio session or yoga class is much more rewarding than the pressure to obtain long term results. Do you agree? What are your thoughts on this study?