Your Cart is Empty

What are You REALLY Craving?

April 02, 2014 2 min read

We all have those food cravings now and again--often more NOW than again. It's tough to say "No" to those cravings, particularly when they come in the middle of a particularly hungry moment.
Lifehack:Did you know that video games can help stop your hunger cravings? [1] Playing video games can fill your head with pictures of the game you're playing, knocking out those pictures you have of seeing yourself noshing on a savory burger or a pint of ice cream.
[caption id="" align="aligncenter" width="610"] Source: http://www.thefoodnavigator.com[/caption] Cravings can be difficult to manage, but thankfully there are many things that can stop your food cravings, including:
  • Cinnamon[2]
  • Green apples
  • Bran
  • Green tea
  • Nuts [3]

What's Really Going On?

However, cravings can be surprisingly specific. You may find that your mind tells you it's craving one thing, when your body is actually craving something else. Your mind is a bit of a bastard when it comes to dealing with cravings, and it rules your body. Thankfully you can trick your brain by eating the right foods to sate your cravings. [caption id="" align="aligncenter" width="460"] Source: http://luxcoaching.wordpress.com/[/caption] Wow! I bet you never stopped to think about what your body could really be hungering for when your mind tells it "Feed me now!"

The Skinny on Food Cravings

Most of us don't really understand where food cravings--and all cravings, in truth--come from. Understanding how cravings work can help you to control them more easily. When you are hit by the sudden lust for a tasty treat, there are three parts of your brain working: your hippocampus, your caudate, and your insula. However, recent studies [4] suggest that the memory portions of the brain also play a large role in your cravings. After all, when you're craving a food, you're really wanting to feel the way you remember feeling when you last ate that food. It's why you give in to those cravings. Did you know that blocking the opiate receptors--the part of your brain that senses pleasure--can help you to reduce food cravings? It can stop you from lusting after high fat and high sugar foods.   Fighting stress will also reduce cravings. Carbs increase serotonin levels, which causes us to calm down. When we're stressed, we want that serotonin boost, and thus we carbo-load.  
[1] http://time.com/14021/playing-tetris-will-make-you-forget-youre-hungry/
[2] http://www.healthambition.com/stopping-sugar-cravings-cinnamon/
[3] http://www.doctoroz.com/videos/crush-your-cravings-5-appetite-suppressing-foods
[4] http://www.webmd.com/diet/features/the-facts-about-food-cravings

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 107 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 5 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.