January 06, 2016
Remember Protein World? They're Back With Another Controversial Ad!
Protein World caused a kerfuffle last summer with their billboards asking, "Are you beach body ready?” The billboards were slammed for being sexist and many claimed that the images shamed fat people. There were protests and an online petition, signed by over 71,000 people asking the company to remove the posters. Now, the company is back with a new television advert, and there are more than a few similarities between the campaigns. The short ad contains bikini-clad women working out on a beach with the slogan “New Year, New You." Company founder and CEO Ajun Seth says that the TV campaign will launch in the UK, US, France and Germany in 2016. The beach body ad was eventually banned by the UK advertising watchdog. However, they decided not to ban the ad because it wasn't "offensive" or "socially irresponsible." They banned the ad because they had concerns over "a range of health and weight loss claims." Despite this ban, the advert was profitable. Seth says the controversy earned the company $2.9 million. [bctt tweet="Remember Protein World? They're Back With Another Controversial Ad!"] It is hard to say if this advertisement will be met with the same level of disgust, but it has already been called "more sexist than ever." Should we really be shocked that Protein World came back with a similar style ad? There is, after all, no such thing as bad publicity. It's probably safe to assume that people will be offended all over again. Are you offended by these ads? Tell us your thoughts! Source: Business Etc [caption id="attachment_124518" align="alignnone" width="100"] @BodyRockOfficial[/caption] [caption id="attachment_124519" align="alignnone" width="100"] @BodyRockTV[/caption]