Your Cart is Empty

Research Finds That Plus-Size Models May Be Making Us Obese

December 15, 2015 3 min read

It seems obvious to most of us that the recent rise in plus-size and curve models is the result of greater demand for a wider range of body shapes and sizes that accurately depict the real world. More and more people are requesting that the fashion industry feature plus-size and curvier women. A study recently published in the Journal of Public Policy & Marketing, suggests that the opposite is taking place. This increase in plus-size visibility is making us obese. To examine the relationship between marketing and health behaviours, the researchers conducted five experiments. They showed women ad campaigns that presented plus-size models in a normalized or positive way. Women who saw these ads ate more food afterward and report feeling less inclined to participate in a healthier lifestyle. The researchers believe this attitude could lead to weight gain and obesity. [bctt tweet="Research Finds That Plus-Size Models May Be Making Us Obese"] "One reason why being larger-bodied may appear to be contagious is that as it is seen as more socially permissible, individuals exhibit lower motivation to engage in healthy behaviors and consume greater portions of unhealthy food," wrote study authors Brent McFerran, Ph.D., an assistant professor at the Beedie School of Business, and Lily Lin, Ph.D., an assistant professor at California State University. "Usage of larger body types [in advertising] increases unhealthy behaviors." Ashley Graham We like to think these ads are helping women who aren't super thin to love their bodies just a little bit more, but McFerran says they tested for that too and it simply is not the case. He said people who viewed the ads featuring plus-size women did not make them hate their body any less. That being said, we still like to think that it is helping. Sure, society has blamed thin models for decades for promoting a standard of beauty that pushes women towards extreme weight loss measures, but more often than not, when you get down to the ultimate 'causes' of eating disorders and extreme fitness measures, the fashion industry is not the primary factor. In this same vein, plus-size models cannot be held accountable for rising obesity rates in the Western world. Our sedentary lifestyles and access to cheap, quick processed foods is a far more dangerous culprit. Seeing plus-size women in ad campaigns, looking beautiful and strong, can only benefit women who have similar bodies. Knowing that you, too, can wear cute clothes and look like a million bucks HAS to help you feel better about yourself. Plus-size bodies may not necessarily serve as inspiration to adopt a strict diet and fitness routine, but they can serve as inspiration for women to accept themselves as they are right now. Maybe they will lose weight, maybe they won't. What we all need to remember is that being healthy isn't just about being thin and lean, it is also about feeling positive and happy to be who you are. The more diversity we see in fashion ads and on the runway, the better. Our world tells people to look and behave a certain way in order to be considered not only beautiful, but acceptable. It is high time that we blew up that definition of beauty and created a new one, one that reflects all body sizes, big, small and in between. What do you think? Do plus-size models inspire us or make us unhealthy? Source: Shape

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 156 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 7 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.