Your Cart is Empty

Are Selfies the Beginning of the End?

March 09, 2014 2 min read

The internet is inundated with selfies. Everyone from your next-door neighbor to the Kardashians, to the President of The United States are taking selfies. We even saw one taken at the Oscars. Some people are saying that the selfie is the beginning of the end. That selfies mark the slippery slope that culture is headed down. But is this true? [gallery columns="1" ids="|"] Selfies are most often taken by women. Prior to them, women (in media) were usually at the mercy of a white male photographer with his own version of how she should look. Usually this took the form of poses that turned her into a sexual object and little more. This is now embedded into our culture. It is the norm. Woman as object. This cultural norm of being the object versus the subject also created a culture that tells women not to be boastful or brag... it's not ladylike. This a bragging blackout affects our ability to earn money. When it comes time to ask for a raise, a lot of women are simply unable to clearly and cogently state why they deserve to be given a raise. Most of the time we rely on our boss to hopefully have seen all our good work and pay us accordingly. Rarely does this happen. Bosses are too busy doing their own work to see everything that you've done. So, in comes the selfie. The little photo that says so much. Rarely do we post photos of things we don't like. By turning the lens on ourselves, we are unabashedly stating "I like this." We are saying that we are happy with who we are and what we look like. That we don't need the approval of anyone but ourselves and that we will shout our approval across the internet for all to see. So, while a lot of selfies may still strongly resemble traditional photos in which women are mere objects, they are slowly growing into the new feminism where we brag about our accomplishments, our strengths. And despite other's trying to tell us not to brag... I think we really do need to brag. It's about time we did. [gallery columns="2" ids="|"]

Do you selfie? Post your best selfie in the comments below and brag about your accomplishments.

  :) Pamela Follow me on Facebook for more posts like this.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 227 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 10 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.