Your Cart is Empty

"Shaming" Shaming

May 01, 2014 2 min read

I write a lot about body image, and one of the main complaints I hear when I discuss fat-shaming or skinny-shaming is the use of the word “shaming”. Not that anyone necessarily dislikes the words, or thinks that it isn’t a fitting term for the topic, it’s just that it is used A LOT. “Joan Rivers fat-shames Lena Dunham” “Autocomplete’s Body Shaming” “Anne Hathaway and One Piece Shaming” … and those are just the blogs with shaming in the title. I also talk about skinny-shamingsweats-shaming, and cellulite shaming. bodyshaming I’m not going to stop talking about it, because I do really believe that it’s an important topic – I think that body positivity is something everyone should believe in, and the more that I can make people aware of how ridiculous it is to boost one subset of people by putting down another, then the more I feel good about what I’m writing. That said, I have heard your cries, and I agree – the shaming term is getting old, so let’s fix it. I recently heard “weight hate”, that’s kind of catchy. The only thing is that shaming goes a bit further than hate. I can hate brusell sprouts, but that only affects me, not the sprouts. I can’t shame brusell sprouts because they aren’t sentient and therefore not able to feel ashamed. Whether it is effective or not, the goal of “shaming” is to elicit a response from the subject, specifically one of shame. These aren’t perfect synonyms, but here’s my starter list of possible terms to substitute “shaming” with:
  • sizism
  • weightism
  • body bias
  • weight hate
  • body negativity
  • fat discrimination
  • anti-fat
  • fat phobia
  • skinny stigma
  • body disgracing
  • body belittling
  • skinny debasing
  • skinny stereotyping
  • body bigotry
  • fat faulting
  • skinny scorning
If you think of any others, let me know – because the body shaming stories will keep on coming – the terminology will just get better.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Fast, Express Shipping.

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. While health and wellness companies such as ours are Essential Services, there is simply an enormous demand on postal and delivery services as individuals and hospitals need more supplies than ever before. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-5 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. You will receive the tools you need to stay safe and strong at home through this difficult time. Thanks for your support and understanding.

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.