Your Cart is Empty

Shut Up About Starbucks Cups & Speak Up About Bloomingdale's Rape Ad

November 17, 2015 1 min read

Bloomingdale's is stirring up some serious controversy with their latest ad campaign for the holiday season. It looks like Starbucks isn't the only one offending people in the thousands. The high end clothing retailer has come up with a new tagline that apparently everyone in the marketing department deemed totally fine, "Spike your friend's eggnog when they are not looking." bloomingdales rape ad controversy This highly inappropriate and downright a**hole-y tagline was not just a minor slip-up. It was thought up, printed up, had typography set for it... How do these things happen? “In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste,” a spokesperson for the company stated after an outcry from the public.  “Bloomingdale’s sincerely apologizes for this error in judgment.” This "error in judgement" exemplifies the fact that we live in a rape culture where spiking a woman's drink when she's unaware is socially acceptable enough to be used to sell products. The casual, almost debonair vibe of the ad poorly disguises the offensive message as charming. The question is: did Bloomingdale's creative executives completely miss the obvious encouragement of rape culture or did they just simply not care? What are your thoughts on this incident? Sound off in the comments! Source: Elephant Journal [caption id="attachment_118224" align="alignleft" width="100"]@BodyRockTV @BodyRockTV[/caption] [caption id="attachment_118223" align="alignleft" width="100"]@BodyRockOfficial @BodyRockOfficial[/caption]  

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Fast, Express Shipping.

'Due to COVID-19, online stores are experiencing some shipping delays. We apologize for any inconvenience this may cause and we assure you that we are working hard with our shipping partner UPS to get you your order out to you as quickly as possible. Thanks for your support and understanding.'

We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it just takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.