Your Cart is Empty

Where Are All the Size 10 Models?

October 29, 2013 2 min read

suffering_bulimia_nervosa In 2006 the debate over the shockingly small size of models was sparked by the deaths of two models who actually starved to death. In an article by the Guardian author Jess Morely writes, "In 2009 British Vogue editor Alexandra Shulman sent a strongly worded letter to many of the world's top fashion houses, asking them to stop producing "minuscule" press samples, which force her magazine to hire the skinniest of models in order to wear them. The size zero debate is emotively linked to several high-profile deaths among anorexic models, but Designer Maria Grachvogel is not convinced that anorexia is to blame for the shrinking size of models. "The model industry is international now, and body shapes that a decade ago were unusual in Britain have become standard. Ten years ago, the standard British body shape for a 5ft 10in model was a size 10 with size seven or eight feet. Now there are many, many Eastern European models who are that tall, but with very fine, narrow bone structure. Typically they have size five or six feet. They are built differently." These girls may be perfectly healthy. The problem, as Grachvogel points out, is that 'this is an unachievable body shape for most women. It is absurd and frustrating that women are so obsessed with trying to conform to a body shape which is simply impossible for most of us.'" The chicken/egg debate has plagued the fashion industry since 2006 and the industry has received criticism ever since.  What lies at the heart of fashion is business just as it is in sports, politics, even the fitness industry.  Fashion houses must be able to sell what they make and in order to do that they must produce according to the demand of their customers. 6a00e55412512b883401310fc1d54a970c-800wi Is is unfair to place so heavy a burden on the fashion industry which only exists because consumers buy their product?  Is the industry responsible for modeling "healthy" or "correct" behavior for the rest of us?  Do we place the same burdens on the fitness industry with their crazy equipment and diet pills that are designed to make money and not to ensure lifestyle change? Certainly the dip in the number of 'plus sized models' is disconcerting...is the demand not there or is it that designers are finding that its not in the public mood?  Would it rather be more productive to start changing what the everyday person deems beautiful than blaming the fashion industry? 20166_332569607585_528927585_4926241_7286128_n1         Rachael's personal blog:   threerights.wordpress.com

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 3 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Image of Bodyrock blog article - 5 Signs Your Eating Habits Are Too Restrictive
5 Signs Your Eating Habits Are Too Restrictive

March 09, 2017 5 min read

Your food choices should never leave you feeling anxious or guilty. Learn how to fight back!
Read More

Become a Bodyrocker

Shipping & Delivery

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.