Your Cart is Empty

A Tablet For Women, or in Other Words...Modern Sexism

January 06, 2014 2 min read

So it's called the ePad Femme (as if that doesn't sound a lot like iPad) and it is manufactured by a Dubai-based Eurostar group.  The company's VP has declared they are not sexist. The press photos show something entirely different.  Their pre-selected apps include 4 yoga and fitness apps, three cooking apps, three shopping apps, and one for the woman who simply can't figure out how to work it.  The best ones (and by best I mean most sexist) are: "Women's Assistant (logo is a scale wrapped in a tape measure)", "Finest Perfume for Women", "Daily Yoga", and "Women's Fitness."  You know I'm really not sure why on earth you'd need four fitness apps...or why there isn't something called a CALENDAR you know for those of us that have to work. So the company came out and said it wasn't sexist.  Mani Nair, Associate Vice President for Marketing at Eurostar Group, told the Jerusalem Post that because of all of those pre-loaded apps, "It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference. "However, Eman Al Nafjan, a Saudi feminist blogger, feels that this is just another way to give women information targeted at pleasing their husband. She explained that many women are tech-savvy, and in countries like Saudi Arabia, women spend a lot of time online since they are not allowed to drive or travel without a male relative." So you aren't sexist.  Ok.  Well what's sexism then?  According to Dictionary.com it is "attitudes or behavior based on traditional stereotypes of sexual roles."  What are a woman's traditional roles in Middle Eastern society?  Taking care of her family, pleasing her husband, maintaing a beautiful body, and dressing well.  Looks like that covers all of those handy-dandy pre-loaded apps.  It's almost as if the company is trying to send the signal for women to stop fooling around with other technology that isn't suited for their roles. Sexism and gender roles for the future?

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 3 min read

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Image of Bodyrock blog article - 5 Signs Your Eating Habits Are Too Restrictive
5 Signs Your Eating Habits Are Too Restrictive

March 09, 2017 5 min read

Your food choices should never leave you feeling anxious or guilty. Learn how to fight back!
Read More

Become a Bodyrocker

Shipping & Delivery

We ship within Canada and the United States via FedEx with expedited 2-Day shipping.

For locations outside of the US and Canada, we ship using FedEx International, which is usually in transit for 5-7 business days, depending on location.

We ship all of our physical products with FedEx, from our warehouse location in Kingston, Ontario, Canada. Signatures are required on all orders.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.