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The #1 Way Food Marketers Lie To You (And How You Can Avoid Being Deceived)

January 29, 2016 3 min read

Sometimes, trying to decipher food labels can make you feel confused and disoriented. When you grab something that is clearly labeled as  "low fat," "100% whole grain," "high fiber," "gluten-free," or "organic," you'd expect to be getting just that, right? Well, turns out you may also be getting a whole lot more! In a recent study for the Journal of Food Science, researchers had a look at more than 2,000 prepared meals and cereals and found that the type and number of health claims made on a product's packaging had very little to do with their actual nutritional value. You may think that buying a "low fat" product is a good choice but in reality, such a product is probably full of sugar and added chemicals. Think about it, when you remove something like fat from a product, you have to find a way to still make it palatable. foodlie1 So if you've been trying to clean up your diet by grabbing some of these healthy sounding, packaged morsels, we've got some tips to help you out! Follow these guidelines for healthier shopping:

Ignore the front of the package

Packaging is just more advertising. If you really want to know the quality of the ingredients used, read the ingredients list. Then look at the nutrition label. If you are looking to buy foods in a certain category, like gluten free or organic, obviously you should be using the front of the package to help narrow your search but remember, those claims do not guarantee that what you are buying is actually healthy.

Investigate the ingredients

Have a close look at the ingredient list and ask yourself: How would I make this at home and can I get all the ingredients in the grocery store? If it is something you can make, made from ingredients you can buy, it is likely a decent option. Asking these questions will go a long way to eliminating the potentially harmful chemicals found in processed foods. foodlie3

Stick to the serving size

The serving size on the package is often way less than what you would actually eat. Because of this, you may look at the label and think something is healthy when it is anything but. Try an experiment with your cereal. Pour yourself a bowl that contains what you believe to be a reasonable serving. Grab a measuring cup and see exactly how much you are eating. Now look at the label for the actual serving size. We're willing to bet the two measurements are pretty far apart. [bctt tweet="The #1 Way Food Marketers Lie To You (And How You Can Avoid Being Deceived)"]

Choose whole foods

The best way to avoid unwanted additives in your food is to buy whole foods. Whole foods are more nutritionally dense than processed foods. They do not need to carry a label that says how healthy they are! In order to find whole foods, shop the outer aisles of the grocery store. Look for fresh, brightly coloured produce, lean proteins, nuts, seeds, whole grains and dairy. foodlie2

Eat intuitively

Change your relationship with food. There is no such thing as "good" or "bad" food. Focus on giving your body the best quality, nutrient-rich, wholesome food possible. Eat when you are hungry, stop when you are satisfied. Eat with gratitude and really enjoy and savor the taste of your food. Being mindful of each bite will help you feel more satisfied with your food, no matter what you are eating. If you aren't entirely sure how to make these shifts work for you, we can help. The BodyRock Meal Plan takes all the guesswork and hassle out of healthy eating! With options available for meat eaters, vegetarians and vegans, everyone can dine happy! The meal plan includes 30 days worth of recipes with a full macronutrient breakdown for each one. The recipes are exciting, creative and easy to follow. With detailed weekly grocery lists, you won't even have to think about what to buy! We are talking real deal, honest to goodness, whole foods prepared in your home, in a healthy fashion. Eating well doesn't have to be boring or complicated. Let us do the planning for you! Check you the BodyRock Meal Plans here! How do you avoid unhealthy additives in your food? Source: Fitness Magazine 

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