Your Cart is Empty

The New 40: Sexy & Fit (Photos)

July 06, 2015 2 min read 1 Comment

Gone are the days when "sexy" was a twenties something thing. Whenever we see pictures of fit and fabulous women strutting their stuff in the 40's, 50's and beyond we get inspired to share their fierce beauty with the world. Eva Longoria got a bit more of a cool down than she was expecting as she took to the water in Marbella, Spain, on Sunday. The 40-year-old star was trying to beat the heat as she sunbathed on the sand but her attempt to have a refreshing frolic in the shallows fast turned into a brisk wake up. Exotic local aside, the most striking thing about these candid, unfiltered images is how they showcase Eva's impressive figure. Screen Shot 2015-07-06 at 11.22.30 AM It's not exactly headline news that a 40 year old women can be fit and sexy. What is more refreshing about these images that the cold surf, is that they take sexy back from the established pop culture concept that having a sexy and desirable body has the shelf-life of a carton of milk and women effectively expire at some point in their early 30's. Screen Shot 2015-07-06 at 11.46.21 AM The actress showed off her curves in a predominately white bikini which featured skimpy tie side bottoms with a green plant print and striking white and blue long ties. Sexy is not something that is exclusive to an age bracket. Don't let anyone box you into that limited belief system. Being sexy is about being confident in your own skin - and putting in the effort to be the best version of you possible. That Eva put's in the effort is clear - anyone that is visibly fit (no matter their age, sex or finances) has the willpower and discipline to follow a diet plan and regular workout regimen. People tend to dismiss the point when it's a celebrity, writing it off as something that only the rich and famous can afford. This thinking is as restrictive as thinking that you can only be sexy in your twenties. Screen Shot 2015-07-06 at 11.58.33 AM If you are looking for help with your diet & fitness we have tones of resources here on BodyRock - including free daily workouts like this one: And if you need help with your diet we have an awesome, easy to follow and inexpensive diet plan that will get your diet on track in just 14 days - you can check it out here:
// Buy 14 Day Nutrition Guide

1 Response


July 28, 2020

Muchas gracias. ?Como puedo iniciar sesion?

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 156 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 7 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.