Your Cart is Empty

Why do we think we are better than Women who try to be Sexy on Social Media?

January 19, 2015 2 min read

It's been a brutal week for women posting sexy images on Instagram. First, there was this highly inflammatory article originally written by Orlando J. Orlando that asserted that posting sexy pictures on Instagram made women look "cheap". The post received over 2000 comments and climbing from people on both sides of the argument. Next Miley Cyrus was shammed this week over posting a nearly full frontal nude on her Instagram Account. She narrowly avoided breaking the popular photo sharing sites terms of service by strategically covering her lady bits with bubbles. Miley-naked.gif For the full version you will have to pop over to Mileys Instagram account mileycyrus By now we are all aware that former child-star and Disney Princess Cyrus lives in what amounts to a media circus. The tabloids were quick to jump on the story screaming sensational headlines like "Full Frontal" - and the expletive laden rants that have racked up thousands of comments on blogs and social media platforms attacking the star seem to be primarily from other women. One could argue that there is a "full frontal" assault on Miley and any other woman for that matter who chooses to express their sexuality in these public forums - "slut shaming" has morphed into "nude shaming" in a vicious one-two combination of righteous indignation. This issue touches a nerve here at BodyRock, because our critics routinely accuse us of producing "Fitness Porn" and have attempted to bring shame to something that only exists to inspire people to lead healthy active lives and to provide free daily workouts. But enough about us. 464128_470372132989695_863289066_o-1 There seems to be a pervading school of thought that if you wear sexy clothes (or no clothes at all) or flaunt your body it signals a lack of intelligence, morals, talent or all of the above. There is an imaginary line in our culture that separates that good girls from the sluts and heaven forbid anyone trespasses because what is waiting for you on the other side is the equivalent of a stoning - not by ISIS or some radical group - but rather by other women on social media. It might just be possible that there are women out there who are both smart and able to combine their intelligence and physicality to create success in their chosen field. Many of the women that have "crossed the streams" of smart / sexy have large followings - particularly evident in the entertainment industry. Millions of people actively follow these women and yet more than half the comments from these same followers are ruthlessly negative. We slut shame the very women we so actively follow. We choose to opt-in to follow and consume the content these women produce and then get hysterical over the pictures that appear in our social feeds. It's a bit crazy isn't it? Maybe we just enjoy being outraged. Maybe it's an authentic concern about the message all of this is sending to our children. Maybe it's the same historical oppression that has always clamped down on women seeking to control their sexuality. What do you think it is?    

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 123 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 5 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.